Big thanks to Sortlist for spotlighting our work with the European Patent Office on the Tomorrow Shapers project. Innovation and collaboration truly go hand in hand, and it’s great to see our efforts shine. 🚀
Here at Sortlist, we’re thrilled to spotlight the successful #collaboration between 1000heads and the European Patent Office for the prestigious European Inventor Award (EIA) 2023 🚀 As the lead #socialmedia agency, 1000heads was tasked with the challenge of developing a communications strategy that not only celebrated the genius of global inventors but also inspired future generations. 🌐 Campaign overview: The campaign, themed ‘Tomorrow Shapers,’ was designed to showcase the determination and creativity of inventors who are driving technological and social progress worldwide. The 1000heads team, led by Frank Grindrod, developed a comprehensive social-first strategy that included a visually striking new identity, a compelling "hero film," and an engaging interactive quiz, each crafted to amplify the stories of these innovative individuals. 🎥 Hero Film: The "hero film", which served as a cornerstone of the campaign, featured a powerful narrative—a letter from an inventor to her younger self, reflecting on her journey and the obstacles she overcame. This film not only humanized the inventors but also made their stories relatable to a broad audience, resulting in over 12.1 million video views. 🎲 Interactive quiz: To further engage the community, 1000heads introduced an interactive quiz that allowed participants to discover their “inventor type” through uniquely generated 3D characters. This inventive approach led to approximately 9,000 unique models being created, with the quiz attracting 11,000 visitors. 📱 Influencer collaboration: The campaign was also enriched by collaborations with 19 international #influencers who shared exclusive content and interviewed EIA Award finalists. This influencer campaign successfully reached millions, with 5.3 million awareness, 459.5K engagements, and 5.2M video views 🤯 Congratulations to both teams on a groundbreaking campaign 🚀 Check out more details of the #partnership in the comments below 👇 #Storytelling #DigitalMarketing #Sortlist