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“The LCRR will require strategic communication to the customer...there is a chance to cause a lot of fear, so if you don’t go about it in a way that easily explains [what is happening] and will help mitigate that, responses will be emotion-based,” - Melissa Meeker, CEO of The Water Tower 💦💦💦💦💦💦 Communicating about lead exposure and exceedance can cause panic in the public’s eyes, which means planning communication strategies need to be thought out and planned to avoid public relations crises. Water systems willing to communicate effectively about their efforts around lead removal and remediation will likely find better understanding and trust from consumers and community stakeholders. Taking this compliance requirement one step further to promote community confidence around utility efforts will ultimately set you up for longer-term success. 🤝 Building trust begins with you. As you develop messages, talk to customers, and implement the strategies, do so purposefully and thoughtfully. #digitalwater #waterquality #LCRR #waterpolicy #drinkingwater #GetTheLeadOut

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