Fifteen Percent Pledge’s Post

I will be attending the Quirk's Media New York show starting TOMORROW, 7/17-7/18, with my Highlight teammates: Carly Shira, Nathan Curtis, Calista Corley, and Karina Peréz Carlson. Engaging with our current and prospective customers, hearing their feedback, and finding new ways to meet their needs is always a #highlight. Stop by booth 428 to connect with our team and discover our latest innovations! Make sure to attend our session: “Unleashing private-label potential with agile, authentic product insights”. With headlines like: “Why private-label brands are having their moment”, “Private label keeps setting records in 2023”, “Double-digit growth of private label continues”, “How private-label merchandise is reshaping retail” it’s clear that private-label merchandise is reshaping retail. Thoughtfully-created private labels can enhance a retailer’s equity, credibility, and long-term loyalty. Highlight CRO, Calista Corley, and Mandy Daneman, Director of Owned Brand and Product Insights at Target, are going to dive into a case study on the impact of private label innovation on retailers' relationships with consumers. #QuirksNY #PrivateLabel #MarketResearch #TeamHighlight #CustomerEngagement

Absolutely love love love this series the team is doing. Each episode, they are taking a brand with a loyalty program. Breaking down the program and analyzing it against current trends and best practices. It's been amazing to learn which programs are going above and beyond and which have a good deal of green field to improve. HINT - it's not the ones you'd expect! Check out this one about Nordstrom's Nordy Club. Its a program we all love. But our experts point out areas where even the one-of-the-best can further excel to get a greater share of their customers wallets. Take a listen. We'd love to hear your thoughts on how they could raise the bar even higher! #customerloyalty #loyaltyprograms

𝗧𝗵𝗲 𝗛𝗼𝘁 𝗦𝗮𝗹𝗲 𝗚𝗼𝗶𝗻𝗴 𝗼𝗻 𝗮𝘁 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗦𝘁𝗼𝗿𝗲𝘀: 𝗧𝗵𝗲𝗶𝗿 𝗦𝗵𝗮𝗿𝗲𝘀 "One thing potential acquirers do have working for them, though, is just how cheap department stores are today. Shares of Macy’s and Nordstrom trade around a fifth of their respective forward-12-month revenues, while Kohl’s shares are valued at about a sixth of its forward revenues. Back in 2017, Macy’s shares were valued at about a third of forward-12-month revenues on average, while Nordstrom was commanding about a half of its forward-12-month revenues...Over the last decade, shares of Macy’s and Nordstrom have lost about 70% of their value." https://lnkd.in/eATXjavi

On day 2 of our June advanced attribution masterclass, our invited speaker Laura Jones Joukovski shared her experience in communicating marketing’s contribution to the board and exec team in the most effective way. Dont miss the highlights! Stay tuned for more from our June masterclass! Laura Jones Joukovski | CEO, CMO | TechStyle, Levis Strauss, Ruggable, JustFab, DFTBA Learn attribution from M^2: https://lnkd.in/dzNenGcB #advancedattribution #MarketingInsights #masterclass

Insights straight from the experts! Check out this exclusive snippet from our recent webinar featuring Chris Thron, our VP of Target Retail Media. Chris dives into the early reception of Target Circle's latest updates and shares invaluable feedback from our brand partners. #TargetRetailMedia #RetailInsights

So simple, yet so effective 😆

From the universal meanings of red, blue, and green to the nuances of orange, yellow, and purple, learn how different hues evoke emotions, shape perceptions, and influence consumer behaviour. Discover the secrets behind iconic brand logos like Coca-Cola, Dunkin' Donuts, and FedEx, and how their strategic use of colour builds trust, loyalty, and recognition. Do you know the true potential of colour in your branding strategy? Read the full article now! 🔗 https://lnkd.in/d4k43MJ6 #ColorPsychology #BrandIdentity #MarketingStrategy #ChromeyeInsights 🚀🎨

Ok, this may be my favorite "Aumiller: On Brand" (and not just because it features my very own pink #Stanley). Watch and let us know your thoughts on the evolution of the Stanley brand. Stay up to date on our latest #branding discussions by following Lehigh Mining & Navigation.

#40thAnniversaryFlashbackFriday 🎉 We recently held celebratory luncheons at our branch offices to share new branded merch (and SO many cupcakes) with our team in honor of our 40th anniversary and new logo! What type of merch do you love to receive / do you think we need to incorporate?? We’d love to hear from you! #40yearsofBakerRisk #BetterRiskManagementStartsHere

Curious about the early reception of Target Circle's latest changes? Here's a snippet from our recent webinar. Gain valuable insights into how brands are reacting and adapting to the new Target Circle!