Fifteen Percent Pledge’s Post

I will be attending the Quirk's Media New York show starting TOMORROW, 7/17-7/18, with my Highlight teammates: Carly Shira, Nathan Curtis, Calista Corley, and Karina Peréz Carlson. Engaging with our current and prospective customers, hearing their feedback, and finding new ways to meet their needs is always a #highlight. Stop by booth 428 to connect with our team and discover our latest innovations! Make sure to attend our session: “Unleashing private-label potential with agile, authentic product insights”. With headlines like: “Why private-label brands are having their moment”, “Private label keeps setting records in 2023”, “Double-digit growth of private label continues”, “How private-label merchandise is reshaping retail” it’s clear that private-label merchandise is reshaping retail. Thoughtfully-created private labels can enhance a retailer’s equity, credibility, and long-term loyalty. Highlight CRO, Calista Corley, and Mandy Daneman, Director of Owned Brand and Product Insights at Target, are going to dive into a case study on the impact of private label innovation on retailers' relationships with consumers. #QuirksNY #PrivateLabel #MarketResearch #TeamHighlight #CustomerEngagement

𝗪𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝗯𝗲 𝟭% 𝗯𝗲𝘁𝘁𝗲𝗿, thank and acknowledge that person. Today Anabel Heredia from Estée Lauder Companies helped us to be better. At Great Plan we have embarked on generating a space called Great Talks, where we talk with thought leaders about how they are facing current and future challenges in their industries. Prior to each Great Talk, we send out reminder emails and registration bases. 🔴 𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝘁𝗼𝗱𝗮𝘆 𝘄𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮𝗻 𝗶𝗻𝗰𝗼𝗿𝗿𝗲𝗰𝘁 𝗹𝗶𝗻𝗸. As much as we reviewed our process, something simply failed us. But we wouldn't have seen it if we hadn't received a kind email from Anabel sharing what happened. Listen to your customer, recognize when something went wrong, correct it and thank them...thank them from the heart. 🙌 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗳𝗼𝗿 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘂𝘀 𝘁𝗼 𝗯𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗔𝗻𝗮𝗯𝗲𝗹. PS. For those interested in attending our next Great Talk, I leave the correct link in the first comment.

Another Black Tech Week business! The Confetti Consultant is a full-service experiential brand curating intentional experiences. Check out the full video on our YouTube Channel. #theconfetticonsultant #blacktechweek

We’re setting new standards for brands. For the last decade, we’ve been celebrating people on our stage. The Brand Hall of Fame is the next evolution. It's where we celebrate those who have significantly influenced the marketing and business landscape. It's not just an accolade; it's a valuable tool for brands to gauge their own aspirations and achievements. By understanding the stringent evaluation criteria used to honor the most iconic brands and marketers in North America, brands can gain insights into what sets them apart and how they can strive for excellence. If you're a brand owner, read The Brand Hall of Fame charter here: https://bit.ly/3Txokdq. We hope you'll join us as we set the standard for what’s possible.

We’re excited for our Founder & CEO, Dan Berman, to speak at MJ Unpacked, Nov. 5-7 in St. Louis! Don’t miss his session! *What is MJ Unpacked and why is it different? 💥Retailer-Centric: MJ Unpacked events are designed to put retailers and brands front and center, with a qualified audience of licensed operators, decision-makers, and investors. No one gets stuck in the back—everyone is visible, and everyone has a chance to shine. 💥Brand & Retail Showcase: It’s not just about filling a space. MJ Unpacked is focused on showcasing brands and creating real, meaningful relationships between brands and retailers. 💥 Equity & Inclusivity: MJ Unpacked elevates equity businesses with prime positioning to ensure they’re at the heart of the conversation. Inclusion isn’t an afterthought—it’s at the core of what they do. 💥 Networking That Works: From their Investor Breakfast to their Afterparty Sponsorships, MJ Unpacked designs opportunities for true engagement—not just walking by a booth, but actually sitting down to build relationships. Mark your calendars and join us for an informative and engaging discussion! REGISTRATION INFO: https://lnkd.in/eqXy-8P4 #MJUSTL24 Rica Askew Kim Christmas Bill Hockensmith Pauline Stewart Ashley Clark Kristen Rusch Iris Davenport Saralyn Dague nakethia Banks-Smith

Another Black Tech Week business! The Confetti Consultant is a full-service experiential brand curating intentional experiences. Check out the full video on our YouTube Channel. #theconfetticonsultant #blacktechweek

Thank you, Jenny B. Fine, Alexandra Pastore, and WWD, for making the space to share how a part-time stock associate role at SEPHORA North Point Mall struck a passion for the transformative power of Beauty, later connecting to an entrepreneurial drive to launch School House, and eventually Front Row. 💫 There was no better way to reflect on the tenets of brand-building and brand expression execution than inviting Sheena Zadeh-Daly of Kosas, Diarrha Ndiaye of Ami Colé, and Cherry Robinson of #symphonicmd to the stage with me. Read more here https://lnkd.in/e8Ng3AyV and see highlights from the discussion below: **AUTHENTICITY THROUGH PERSONAL STORYTELLING: Diarrha's journey with Ami Colé showcased the power of personal narratives in building authentic brands that resonate deeply with consumers. **CLARITY THROUGH FORMALIZATION: Sheena's efforts to formalize Kosas led to clear communication and alignment with the brand's values, essential for scalability during expansion. **GUIDING BRAND DIRECTION THROUGH PERSONAL EXPERIENCE: Sheena's personal experiences drove Kosas' focus on beauty as a personal expression, emphasizing the importance of tapping into individual narratives to connect with consumers emotionally. **NAVIGATING BRAND DEVELOPMENT STAGES: Cherry's experience with Symphonic MD highlighted the significance of embracing key stages like 'What if?', 'But', and 'Why the Hell Not?' in brand evolution, emphasizing the role of instinct and commitment in making impactful decisions. **COLLABORATIVE MARKET ENTRY: Symphonic MD's rapid market entry was facilitated by collaboration, leveraging internal and external resources to accelerate progress while maintaining product quality. #beauty #brandbuilding #creativeagency #beautycreative #branding #brandstrategy

Spray-tacular! Loved the conference design and immersive feel In today’s rapidly changing landscape, conferences and events have evolved beyond just networking and knowledge-sharing platforms. They have become powerful tools for businesses to amplify their brand, showcase their products, and immerse both new and existing clients in their culture and values. Here’s why leveraging events is more crucial than ever: -Enhanced Brand Reach: Well-executed events offer the perfect opportunity to introduce your brand to a wider audience and foster deeper connections with clients. -Product Experience: By bringing clients into a live, interactive environment, they can experience your offerings first-hand, leading to a more memorable and impactful interaction. -Cultural Showcase: Events allow you to highlight the internal values that set you apart—whether it's innovation, diversity, or the strong work culture you've cultivated. Ultimately, conferences and events give businesses a unique platform to demonstrate how they are fostering the right environment for success, delivering on promises, and positioning themselves as industry leaders. #EventManagement #Conferences #BrandReach #ClientExperience #BusinessCulture #Innovation

Being bold is not the same as being brave. While many brands think taking bold, provocative stances will make them seem brave. True bravery in branding runs much deeper. Brands that demonstrate this sort of bravery reap huge benefits, among them: growth, fame, loyalty, and premium positioning. They forge devoted fanbases that amplify and protect their brand, which means a lot in the long term. Want to learn more? Help CBX take the stage at SXSW 2025 by voting us up here: https://lnkd.in/erG4Yqt6

What can we learn from Stanley about branding?