17 Sport’s Post

With 85% of respondents in 17 Sport's recent Sport & Purpose Survey confirming that purpose-led partnerships build stronger brand affinity and relevance, purpose activation is an important and growing part of the future of sport. With this in mind, I'll be at SponsorshipX next week to lead a discussion with Deloitte's Suzanne Kounkel, adidas' Claus-Peter Mayer and Harder Than You Think's Greg Nugent on the why, how and what of purpose led sports activation. I am also planning to stick around at the three day event to listen and learn from some of the leading thinkers and doers in the business of sport right now - it's quite a line up. 🔸 Jacquie Ryan, Chief Executive Officer, Canadian Olympic Foundation, Chief Brand and Commercial Officer, Canadian Olympic Foundation 🔸 Ricardo Fort, Founder, Sport By Fort Consulting 🔸 Jennifer DelVecchio, Global Sr. Director, Brand, Content & Culture, McDonald's’s 🔸 Paul Samuels, EVP, Global Partnerships, AEG Europe Global Partnerships 🔸 Marc Harrison, Founder, SponsorshipX 🔸 Brad Ross, VP Global Sports & Entertainment Marketing, The Coca-Cola Company 🔸 Stuart Wareman, Global SVP, Sponsorship, Events & Experiences, Accor 🔸 Ana Shapiro Queenan, Global Market Account Management, Allianz 🔸 Nicolas Macé, Paris 2024 Program Director, Visa 🔸 Sally Moore, Head of Global Sponsorship, Sage 🔸 Bjorn Poels, CCO, Bundeling Group 🔸 Sarah Vickers, Head of Olympic & Paralympic Games Program, Intel Corporation 🔸 Phil Cook, CMO, WNBA (Women's National Basketball Association) 🔸 Felix Vo, Govt. Affairs Lead, Olympics & Paralympics, Airbnb Learn more here: https://lnkd.in/etQfNJjg Deloitte adidas HARDER THAN YOU THINK 17 Sport #SPXParis #GlobalPartnerships #Marketing #Leadership #Learning #Purpose