17 Sport’s Post

Full day yesterday at the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 with purpose and sport on full show. Started off at Maison Deloitte for the IOC Climate Action Awards to celebrate those that are driving climate action within the wider Olympic Movement. It was incredible to see such a large and enthusiastic group together - proof that climate action is alive and well in the Olympic Movement. Great keynote from UNFCC’s Lindita Xhaferi-Salihu who’s call for Climate Solidarity as an extension of Olympic Solidarity was well received. Congratulations to Marie Sallois and her team at the IOC and Paris 24 for the great example they are setting on the climate action front. Then headed off to adidas House where Greg Nugent and 4 time GB Paralympian Olivia Breen enthralled the audience with the story behind the incredible Rising Phoenix initiative and its mission to change the way we think about disability equality. Rising Phoenix is sponsored by adidas and Procter & Gamble who are both committed to helping Greg and his team best share this inspiring story. https://lnkd.in/gJbUDRRg Next stop Stade de France to watch an amazing evening of track and field, most noteably a new Olympic record from Cole Hocker (USA) in the men’s 1500m - what a race defeating tge two pre-race favorites in empatic style. And for the next couple of days its SponsorshipX where I’ll be hosting a discussion on the power of purpose in sponsorship activation with Suzanne Kounkel , Claus-Peter Mayer and Greg Nugent. Also looking forward to hearing from several other sponsorship experts that will be in the room including fellow South African Brad Ross and Ricardo Fort. International Olympic Committee – IOC