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MAJOR NEWS: PENN and ESPN have entered into a long-term, exclusive strategic alliance for U.S. online sports betting and will launch the branded sportsbook ESPN BET this Fall. Operated by PENN Interactive, ESPN BET will become ESPN’s exclusive sportsbook with promotional services across ESPN platforms including programming, content, and access to ESPN talent. “This transformative, exclusive agreement with ESPN marks another major milestone in PENN’s evolution from a pure-play U.S. regional gaming operator to a North American entertainment leader. ESPN BET will be deeply integrated with ESPN’s broad editorial, content, digital and linear product, and sports programming ecosystem.” - Jay Snowden, Chief Executive Officer and President of PENN. Read more about this exciting news: https://lnkd.in/eWUrVRrK
