Kenchic Limited, a prominent name in poultry products, has expanded its offerings with the introduction of Kenbeef, a new line of premium beef cuts. Jim Tozer, Managing Director of Kenchic, unveiled Kenbeef which features high-quality selections like ribeye and sirloin, alongside processed items such as sausages, burger patties, and boerewors.
Tozer emphasized that Kenbeef reflects Kenchic’s dedication to innovation and sustainable growth. Kenchic aims to meet the rising demand for superior beef products across Kenya by collaborating with farmers who prioritise animal welfare and environmental responsibility. Kenbeef will be available at leading supermarkets, convenience stores, and Kenchic butcheries, ensuring accessibility for consumers nationwide.
According to the Kenya Market Trust survey, Kenya’s annual beef consumption per capita is approximately 15 kilograms, with total consumption reaching 648,000 metric tons annually. Despite local production capacity meeting only half of this demand, the appetite for high-quality beef continues to grow, highlighting the importance of accessible and premium beef options like Kenbeef.
The launch of Kenbeef marks a significant step for Kenchic in enhancing dining experiences across Kenya. With its focus on quality, sustainability, and meeting consumer preferences, Kenbeef sets a new standard in the beef industry, promising delicious, responsibly sourced cuts for discerning consumers.
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Brilliant examples of progression within our industry! Congratulations Pandkhani and Lakhwinder 👏 #MmmakeYourMark