2025 Global Marketing Conference at Hong Kong’s Post

Vitasoy Consolidates Media Business in Hong Kong & Mainland China With PHD

Hi, all. Please check out this video on how to improve Brand Visibility in South Korea; it shows you how to be successful in Digital Marketing in South Korea.

It was really exciting to attend the International Advertising Association (IAA) event about Navigating the Tightrope- Marketing in a Polarized World organized in collaboration with Fordham Gabelli School of Business, Fordham Graduate Marketing Society, WPP. Key takeaways were: - In a world full of polarizing opinions, it is important to identify what part of the noise is real, and relevant and what is just chaos. - While purpose-driven marketing has given us some amazing brands, it has also resulted in potato chips having a point of view too - Today micro-communities make up the macro climate of the advertising world - Don't run away from the feedback! Cancel culture can lead to correction if only you listen to the right noise. Once again, a huge thanks to Professor Aniko Nakazawa DeLaney for always guiding us on the very real aspects of everyday marketing! And, to the guest speakers (Carol Schuster, Lisa Clunie, Isys Caffey-Horne, Sarah Biegel) who shared genuine insights from their real-life experiences navigating this tightrope.

Tips for Success in International Digital Marketing 🌍 When marketing globally, small details can make a huge difference! From language and color choices to understanding local customs, every market has its own nuances. Here’s a quick rundown to help you connect with audiences worldwide: 1️⃣ Words matter 2️⃣ Color impacts perception 3️⃣ Design preferences vary 4️⃣ Customs and taboos shape decisions 5️⃣ Timing is everything 6️⃣ Values influence trust 7️⃣ Respect business norms 8️⃣ Be mindful of religion 9️⃣ Understand social structures Which tip do you think will impact your global strategy the most? Let’s discuss it! ⬇ Follow Aashir Aslam for more insight!

Want to efficiently grow your brand on Xiaohongshu and master the latest marketing trends?  Still trying to figure out content creation and account operation?  Want to get more traffic? Let cacaFly Malaysia help answer your questions!  We'll address everything from market analysis to account management and advertising placement. Let us tell you three major benefits of establishing a presence on Xiaohongshu ! 🔍 Preview of seminar highlights:  ✓ Malaysia Xiaohongshu usage data and market trend analysis, comprehensive understanding of target customers  ✓ Practical Xiaohongshu operation tips to help you create eye-catching content  ✓ Efficient advertising strategies to increase brand exposure  ✓ Master the professional account application process firsthand, opening a new chapter in traffic generation 📅 Date: 14 NOV (Thursday)  🕑 Time: 2:00 PM - 3:00 PM  🖥️ Platform: Microsoft Teams  ✨ Language: Chinese  💸 Registration: FREE!!!  📢 Free Webinar countdown: One week left! Register now 👉 https://bit.ly/4fdWE6C cacaFly Malaysia cordially invites you to participate and enhance your brand marketing strategy on Xiaohongshu together!

Building your brand in a new territory comes with a whole list of challenges – but things can get even trickier in Japan. Language barrier aside, a particular consumer base, different digital platforms and unfamiliar cultural norms are just some of the hurdles you might encounter. But harnessing digital marketing in a tech-savvy country like Japan is an integral part of growing your business and building trust with your customers. In this workshop, Digital Marketing Manager Joanna Pawlowicz from SB Telecom Europe Ltd. will take you through the five key challenges brands face when entering the Japanese market – and offer concrete ways to overcome them to arrive at a robust marketing strategy. Secure your place now to gain valuable insights into the world of marketing in Japan: https://lnkd.in/eXBVitEH

Multicultural marketing needs to be a natural part of today and tomorrow's integrated marketing strategies. Why? Our President and CMO Wilson Camelo, shares insights on why multicultural marketing is crucial for brands who expect to succeed in the near and long term, and why it cannot be an after thought. #CameloCommunication #MulticulturalMarketing #NewAmerica

Eager to make your mark at #PRAwards #HongKong 2024? 🎉   Here are some expert tips to guide your entry: 📖 Craft a Compelling Narrative: Tell a captivating story that highlights the creativity, strategy, and impact of your PR campaign.   📊 Showcase Measurable Results: Back up your narrative with concrete data and measurable results to demonstrate the effectiveness of your efforts.   🎯 Choose the Right Category: Select the category that best aligns with your campaign's objectives and achievements for maximum impact.   📋 Follow Submission Guidelines: Ensure all required materials are included and adhere to submission guidelines to avoid any disqualification.   ⏰ Submit Early: Beat the deadline and submit your entry ahead of time to avoid any last-minute rush and ensure a stress-free submission process.   Follow these tips and set yourself up for success at PR Awards 2024! 🚀 https://lnkd.in/gf3eWacQ   Important deadlines: Entries deadline: 7 June 2024 Finalists announced: August 2024 Winners announced: 26 September 2024   Need guidance? Connect with Gloria Yam and Mandy Chan today – We are here for you!

Stagwell (STGW) expands globally by acquiring UNICEPTA, enhancing media intelligence. Focuses on Malaysia for growth. Aims to boost global media monitoring capabilities.

Just recently a respected senior Hong Kong creative leader said something to me at a reception that nearly caused me to choke on my shandy. She said “Ideas don’t matter anymore” That’s a pretty sweeping statement and had me mulling this over for a few days, at the end of which I concluded “Nonsense.” In advertising, in driving brands, I think ideas are as important today as ever. Whenever we see people sharing good work in social media (the irony) it’s nearly always something founded on a great idea, not an execution. Ideas are what get our attention (not pop-ups FFS). They entertain us, intrigue us, make us want to know more. We all love great ideas. The problem today is not that they don’t matter, it’s just that in this world of technology-driven and data-reliant mass marketing, a whole generation has grown up not knowing what ideas are, or how to have them. Most advertising these days tries to get attention through execution alone. But great work does get done and does stand out. So with my AdCademy presentation and workshop on ‘What’s the big idea?’ I set out to try and get to the bottom of all this. Where ideas come from (some great direct and surprising examples), how they lead to great campaigns, how to evaluate ideas at concept stage beyond just personal taste. It does get a bit Carl Jung in places, but it’s an entertaining journey. Here’s the link to the site if you want to know more: www.kcadacad.com