2112 Communications reposted this
At 2112, we recognise that generative AI offers exciting possibilities for financial marketers, from enhancing efficiency to unlocking new creative possibilities. However, as our Director of Digital Development, Luke Delport, highlighted during a recent panel discussion, the implementation of AI must be approached thoughtfully, with a keen eye on regulatory compliance and ethical considerations. In this article, our Chief Marketing Officer, Kevin Windorf, shares eight crucial aspects that financial marketers need to understand when integrating generative AI into their strategies. #AI #ArtificialIntelligence #Insights #FinancialMarketing
CEO, Financial Communications Society; Chief Marketing Officer, NA, 2112 Communications
3moMy thanks to my colleagues Luke Delport and Esther Parks for their collaboration on this article.