You can't see James Kuo's hands, but he's actually playing that stock music. What a talent. Another talent? Bringing humor (that's actually funny) to regulated brands. We said it was risky... that everyone knows the only way people can learn about medicine is with slow motion shots of a generic actor smiling and pointing at nothing in particular. But he just wouldn't listen. Get a behind the scenes perspective from James on some of 21GRAMS' highly effective TikTok work. Made for an audience that's there to be entertained.
Lights? Check. Camera? Check. Joke bucket? Check check. Learn how former late night writer James Kuo has used his experience in a whole new arena – producing a 100+ video TikTok campaign for our #Genentech pharma client. Come behind the scenes as James breaks down the process and what it takes to bring a campaign like this to life. #LifeatRealChem
