Coming off the heels of SportsPro New York, John R. Reigart III, from our Business Development team, delved into the future of sports streaming and what to expect this year in 2024. Highlights include:
1️⃣ Personalization is the name of the game: Sports fans are a diverse bunch, with different expectations, viewing habits, devices, and levels of interest in your sport. So, it's crucial to segment users and offer them personalized content (both videos and non-video) and engagement features. That's how you turn casual viewers into die-hard superfans.
2️⃣ AI is more than just a buzzword: AI is harnessing data from an ever-expanding array of sources to create immersive on-screen experiences to engage younger audiences, unlock innovative sponsorship opportunities, accommodate sports betting, elevate personalization, and more.
3️⃣ Sponsorships are getting a makeover: Innovative technology partners are prioritizing novel, engaging, and brand-friendly channels for sponsorship and advertising integrations. They're not just focusing on delivering sponsor and ad placements but also on measuring the reach beyond impressions and clicks. It's about setting new industry standards.
4️⃣ Technology that is ahead of the game: With the market experiencing swift transformations and technology offering agile solutions capable of adjusting to evolving viewer expectations, scalability, flexibility, and diverse monetization models are imperative.
The key message is clear: leagues, teams, and rights holders require dynamic, data-driven platforms and technology designed to adapt and drive their sports streaming services that are meeting the ever-changing needs of today's fans!
Want to learn more? Meet John and the Quickplay team NAB 2024 in a few weeks. Email us today at hello@quickplay.com to set up a meeting.
#streaming #tech #ott #newyork #sportsstreaming