24i’s Post

Maria Rua Aguete at #IBC2024 Discover how the media & entertainment market is set to exceed $1 trillion in 2024, driven by the explosive growth in streaming video. Explore the evolving business models, including advertising, FAST, and hybrid models, shaping the industry. Discover consumer viewing habits and the platforms they favor. Understand the strategic role of bundling and partnerships in the media landscape. Examine the influence of smart TVs and the competitive connected TV battlefield. Uncover the current impact of AI on media and glimpse into what the future holds. https://lnkd.in/duMYGAyW

Radical innovation and paradigm shifts require economic sustainability, which is something that streaming services haven’t yet achieved. The issue is not the technology, but the business model, which needs higher prices than the promotional ones that were applied to attract users. Some players look at bundling additional content with the subscription (provided users attach value to stuff they might not need), and other ones may simply raise prices outright, hoping that switching costs (e.g. losing customized playlists) may lock customers in. https://lnkd.in/ddMB-9vX

I believe that investing in the expansion of 5G coverage and venturing into the 6G network is not promising business strategy without use cases like this one. https://lnkd.in/d3hJzRc2 LTE is enough for most of consumers same as streaming FHD and UHD content on a 32" display...will you see it !!!! #6g #5g #lte

#Streaming topped #Broadcast and #cable viewership in May according to The Hill. As more and more #sports content migrates to platforms like Netflix, Apple and Prime Video & Amazon MGM Studios, those numbers will continue to increase. #News and #Sports are premium items in the world of #streamers. The #livetelevision component was the only thing they were really missing up until a handful of years ago. And unlike many of the brands they're serving, they can afford to wait until the #TV #advertising situation rights itself before they turn a compelling profit. 2025 will likely see larger MVPDs contemplate eliminating the cable offering and instead focusing on #broadband where they don't split the profits at the same levels as video necessitated. As #streamingplatforms inch closer to the $80 combined price point, MSOs will soon be seen as no longer the villains jacking up prices as subscribers continue to #churn. Eventually more streamers will do a weekly refresh adding new series episodes rather than shelving them all at once. That will not reduce churn but it will slow the pace by a few weeks. The presidential election viewership will be high (for all the wrong reasons) as each side watches their candidates swing away at each other (while also wishing that there were better options). But reality TV is now lampooning itself. Who needs #thebachelor when you can watch #thepresident? Ashling Digital Inc. #ashlingdigital #OTT #consultant #television #CTV #smartTV #highspeed #IOT #sportsonTV https://lnkd.in/e4wzVmVz

Building on my previous post: I believe the pushback we see in consumer streaming will cause conversations within integration marketplaces (internal and external). A common issue in platform development is an overreliance on partners, creating gaps in the core product. Similar to streaming and cable, any core flows of your customer segments should not require bundled solutions. It's important to be opinionated about what actions are integral to your platform and own them solely and completely. Platforms can easily allow us to be passive here. 

Live streaming is great but latency is getting out of hand. Two whole minutes 'from grass to glass', anyone? Here's a solution how to achieve sub-1-frame latency. https://lnkd.in/eW-_WxC4 #OTT #streaming

In our industry we always strive to bring together people and communities. To do so – we need to build the capabilities for everyone to bring the most out of their daily life 💡 In this pursuit, we all need to move beyond traditional metrics as deployment advances. Our latest report, titled "Great Mobile Experiences Start with Excellent Video Streaming," highlights the untapped potential for mobile operators to convey the quality of essential experiences to customers 📲🤳 To achieve this, operators can leverage their mobile experience and unite their marketing teams and network planners with a clear business focus. They can also establish a framework for measuring and tracking the quality of services offered to customers while investing in network improvements to enhance the overall mobile experience 📱💻 Please take a look at our latest insights.: https://lnkd.in/gBbSskgN Robin Kaushik | Yasir Hussain | Chris Mercer P.Eng | Fabien Brunel | Dalia Merheb | Ahsan Mir |Tina Barnes |Ciricia Proulx

Next-Level MPEG-2 TS Delivery, Simplified ► Broadcasters have traditionally relied on satellites and special networks to deliver professional linear channels and video feeds to professional partners. Today, only a handful of channels, like sports and news, really need this pricy and fiddly "sugar coating." The remaining 99% of channels and video feeds will do just fine with less. Instead, broadcasters need more nimble and affordable options to control their costs and make MPEG-2 TS delivery more profitable in a disrupted content and media market in flux. With more broadcasters moving to the cloud, cloud providers, internet infrastructure, and content delivery networks (CDNs) are adapting to meet their specific need for broadcast capabilities. Developing a solution that differentiates from existing, well-established methods by simplifying operations and reducing the cost of professional MPEG-2 TS distribution is challenging. However, with secure, resilient modern technology featuring standardized and deterministic low-latency streaming (Apple LL-HLS), along with a cloud-agnostic and CDN-agnostic delivery method, it's definitely achievable and worth it. Interested⁉️ ✅ DIY? Just go for it! We've shown it can be done.  ✅ Need a carrier-grade service with up to 99.999% uptime guarantee? We've got you covered. ✅ Looking for something in between? We can customize a plan. ✅ Need a hand? We're happy to guide you. ✅ Just want us to handle everything? We've got your back.  ✅ Questions or do you have any wild ideas? Let's chat! We love pushing boundaries. 🔗 #Ad #Advertising #ATSC #ATSC3 #Broadcast #Broadcasting #cabletv #CloudStitch #CTV #CTVAdvertising #CTVWars #ConnectedHome #Disruption #DVB #Innovation #ISP #IPTV #FAST #LLHLS #LowLatencyHLS #media #mediadistribution #mediatech #MPEG2 #MPEG2TS #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #SMPTE #Streaming #Streamingmedia #Television #TV #TVChannel #TVAdvertising #video

Curious about the future of finance and video streaming apps in 2024 and beyond? Join Branch and data.ai for a deep dive into top trends, including highlights from data.ai's latest Exclusive State of Mobile 2024 Report. Save your seat: https://lnkd.in/g-EwZ5ZU

Dive into the Future: Advanced Streaming Techniques for Modern Media Consumption! 📱🎬 Explore the latest innovations in streaming technology that are reshaping how we consume media. From adaptive bitrate streaming to content personalization, discover how these advanced techniques deliver seamless, high-quality viewing experiences across devices. Ready to elevate your streaming game and immerse yourself in the next generation of entertainment? Let's embrace the future of media consumption together! 🌟📺 #StreamingInnovation #NextGenMedia #internet #technology