24TTL’s Post

Happy Monday 🚀 Exciting news to kickstart the week! 🌟 Our latest A/B test results are in, and I couldn't be more thrilled to share the incredible impact we've achieved in just 7 days. Drumroll, please... 🥁 We've successfully added an additional $10k in revenue! 📈💰 In this game-changing experiment conducted on our member-exclusive website, we dared to innovate and test new waters. Our hypothesis? Shifting the narrative from showcasing how much cheaper we are compared to other brands, to demonstrating the long-term savings potential for our users. And guess what? The results speak volumes! 💡 By empowering our users with insights into how much they can save over time, we've not only captured their attention but also their trust and loyalty. It's a win-win situation! This success story underscores the importance of understanding our audience's needs and preferences, and adapting our strategies accordingly. By focusing on delivering value and fostering a sense of partnership with our members, we're not just driving revenue; we're building lasting relationships. Cheers to the power of experimentation, innovation, and teamwork! 🥂 Here's to a week filled with more wins, more growth, and more opportunities to make a difference. Let's keep pushing boundaries and achieving greatness together! 💪 #HappyMonday #ABTesting #Innovation #ResultsDriven #TeamworkMakesTheDreamWork #Shopify #ShopifyPlus

Last week, I shared my exciting post about participating in a Product Teardown Challenge focused on Zepto Quick Commerce, and I’m thrilled to announce that Chinmay Biliya and I from the Product Space cohort have just wrapped it up! Our mission? To tackle some pressing issues Zepto faces, particularly in customer retention, which is currently at 45%, and an average order value (AOV) of ₹460. We aimed to enhance product discovery and engagement on the app to drive more frequent and larger orders. How did we go about solving it? Approach: We began with a comprehensive market study, diving deep into user pain points and understanding their desires. Conducting a competitive analysis allowed us to identify what our competitors excel in, guiding our solution development. Challenges: One of the biggest hurdles was grasping user needs through surveys and interviews, which took considerable time. Additionally, designing our presentation deck and prototype was a first for my teammate Chinmay and me, and while we had a clear vision, creating the prototype was more time-consuming than anticipated. Learnings: This experience taught us invaluable lessons about market research, user analysis, prioritizing problems using the MoSCoW framework, utilizing key metrics to drive decisions, and prototyping effective solutions Overall, this challenge has been a fantastic journey of discovery and innovation, pushing us to think critically and creatively! 🔍 Excited to share our solution deck with you all! Dive into our findings and innovative strategies that could reshape quick commerce as we know it. Check out the attached deck, and I’d love to hear your thoughts and feedback in the comments! 👇

Happy Tuesday. I like Tuesdays. They're quite underrated. Anyway... In case you didn't know, we're not just experts in all things Insight and Strategy. We also make some really amazing stuff. We've made hotels (true), cruise ships (also true), BAFTA-winning Live Experiences (true as well), award-winning No1 apps and digital products (true lots of times) and we also make the very best global marketing tool kits. Thomas Acton put this beautiful little reel together so you can see for yourself. This, too, is all true. He's very, very good. If you need something, anything, to be made for the family, then just let us know. We are always here to help. And that's especially true. You might not have known that we do all these things, and if you didn't hopefully you do now. #familymarket #marketing #childrensmarketing #creative #agency #marketingactivation #marketingstrategy #globalmarketing

As a passionate advocate for innovative marketing strategies, I'm thrilled to see Blinkit’s latest move to enhance customer experience. Blinkit is now offering free coriander with every vegetable purchase! 🌿 What’s fascinating about this initiative is how it brings a touch of the local market experience to the digital space. Traditionally, many local vegetable sellers have delighted customers with free coriander, recognizing the value of these small but impactful gestures. Blinkit’s adoption of this practice is a brilliant way to blend the charm of local markets with the convenience of modern, hyper-local delivery. At Creators Nest, we believe in the power of small gestures and creative promotions to drive customer loyalty and brand differentiation. Blinkit’s promotion is a perfect case study on how to win hearts (and taste buds) with thoughtful, value-added offerings. Kudos to the BlinkIt team for this initiative! 👏 Let’s all take a leaf out of their book and think about the little extras we can offer to delight our customers. #ContentMarketing #CustomerExperience #InnovativeMarketing #Blinkit #GroceryDelivery #MarketingStrategy #CustomerDelight #FreshIdeas

"𝘚𝘢𝘷𝘦 𝘪𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘪𝘵'𝘴 𝘨𝘰𝘯𝘦"— Users want to keep their liking closer to the shortlist! Great insightful session from Ravi Mehta on Making Big Bets with visionary planning and strategic decision-making. Looking outside the domain we are working on, the spectrum of the issue might not be the same, but the way of finding a solution to that particular problem opens up a plethora of learnings we can take. Looking for a solution to a problem — not just a problem statement! One key approach of building, validating & and representing it to users. It's not a feature that's built but the end goal,the journey, the thought that aligns with a long-term vision. Roadmap that aligned with Tripadvisor did not just find a problem to solve but instead tied the market demand, and user learnings leading to vision board of “People Powered Trip Planning” Journey that started with Enhanced Save Trips — Pick up planning your journey where you left! An enhanced journey from discovery to transaction- while users casually browse before purchasing, having options helps them make better decisions. ⚡ Insight into how users engage — Catching the user behaviour and the way they interact on social media, e-commerce platforms or an e-reader. Save now / save for later gives a sense of staying connected with what the user just consumed.  ⚡ User Psychology that holds true to the above — While attention is limited, Miller’s law explains it significantly “Users can hold seven items in their working memory at most”  ⚡ Fear of not losing — This is a major FOMO users encounter while consuming content or making a decision. Something that is desired, needs to be saved. We haven’t made the decision but we don’t want not to lose it Having a strategic plan to build with user-centric iterations for a larger vision gives a key foundation for formulating a multi-year product vision that unfolds through time! Kudos to Suhas Motwani x The Product Folks on channelising the visionary session! 💥⚡️ #productstrategy #roadmap #visionboard #insurjowithtpf #travelcasestudy

🚀 Excited to share my latest product teardown for TripAdvisor as part of the "Learn In Public" challenge (2/5) by NextLeap! In this deep dive, I analyze the user experience, explore the core needs and pain points of different user personas, and discuss the impact of reviews on businesses. I am looking forward to feedback since I will be doing more teardowns in the upcoming weeks #NextLeapPMFellowship

"Hey LinkedIn fam, let's shake things up with a refreshing analogy that I explained to a 12 years old kid on Digital Transformation as the kid wondered why are her parents and I discussing this topic with so much of passion! 💡 Imagine you're the proud owner of a lemonade stand, but instead of the traditional handwritten sign, you discover a sleek new app that lets you create a flashy digital sign. 📱✨ Suddenly, your stand is a beacon of lemony goodness, drawing in thirsty customers from every direction! Thanks to this digital upgrade, not only do more people spot your stand, but they can also easily navigate their way to you with just a tap on their phone. 🗺️👆 And guess what? Your lemonade sales skyrocket, making your pockets jingle with extra cash! 💰🚀 Now, picture this scenario in the business world. Just like your lemonade stand, companies can use cutting-edge digital tools and tech to supercharge their operations and reach more customers than ever before. From smoother processes to enhanced customer experiences, digital transformation is the secret sauce for boosting growth and staying ahead in today's fast-paced market. So, are you ready to zest up your business with a splash of digital innovation? Let's make lemonade out of lemons and unlock a world of possibilities together! 🌐🍹 #DigitalTransformation #BusinessBoost #InnovationInspiration #TechTrends #EfficiencyElevated #CustomerDelight #FutureForward #DigitalMagic #futureready "

🚀 Exciting Product Teardown Challenge Alert! 🚀 Have you ever wondered what goes into making your favourite apps so irresistible? 🤔 This week, my Product Space cohort is diving deep into a Product Teardown Challenge, and we’re aiming to enhance the overall user experience of Recipe Cup by optimising the flow from browsing recipes to order, ensuring seamless interactions for consumers.! 🌟 🔍 What’s a product teardown, you ask? It’s all about dissecting an app to understand its features, design choices, and user experience. Think of it as exploring the anatomy of an app to uncover what makes it tick! 🕵️♂️🔍 Sneak Peek of Our Approach: Initial Research: I started by studying Recipe Cup’s market position, user reviews, and competitive landscape. 📊✨ Deconstruct Process: I meticulously broke down each feature and examined how they serve user needs. From the intuitive navigation to the delightful recipe suggestions, each element tells a story. 📱🔍 Interesting Discoveries: My research revealed some fascinating insights. For instance, did you know that the app’s design choices hint at a specific target audience? Can you guess who it might be? 🤔 Stay tuned for more as I uncover the secrets behind Recipe Cup’s success! 🎉

Had a great time diving into upsell strategies on last week's episode of #TheConcierge! If you're looking to maximize guest satisfaction and revenue with truly personalized upsell offers, don't miss these key takeaways.👇 Feel free to DM me to learn more about Duve 🛬 ⛱️ #guestsatisfaciton #upsells #hospitatlity #onlinecheckin #revenuemanagement #upsell

January is a slow month in #eCommerce.. 🥱 Use it to your advantage! 💪🏽 People are adjusting to coming back after spending time off. They are more mindful of their budget, after the holiday splurge. Many people are sick (I am). However - it doesn't mean it's time to sit around and do nothing. 🙄 Use this time to: - Reflect on the big picture goals and strategy. - Re-visit tasks you've been putting off. - Build out systems and processes to support your growth as things ramp up in Q1. At aime media, we're doing just that - brainstorming, planning, and working on things in the backend. 🚀 What are you working on this month? 🤔