𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐇𝐨𝐰 𝐌𝐚𝐫𝐤𝐞𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐀𝐫𝐞 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝'𝐬 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐒𝐞𝐜𝐭𝐨𝐫 Since interest rates began to fall after 2014, the Thai insurance sector has struggled with spread-based products that have failed to keep up. Nearly a decade later, the industry still faces challenges. What’s holding Thai insurers back? We explored the financial landscape of Thai insurance companies, focusing on two crucial metrics: Year-to-Date (YTD) Growth and Rolling 12 Month Annualized Premium Equivalent (APE) Growth. Here’s what we discovered: In the competitive Thai insurance market, AIA and FWD Thailand are paving the way with distinct strategies and impressive results. FWD Thailand is redefining insurance with a customer-centric approach focused on simplicity, transparency, and technology. Their "Celebrate Living" campaign showcases this innovative strategy, emphasizing clear communication and accessible services. Additionally, FWD's strong presence in bancassurance and agency channels has driven an 18% rolling 12-month annualized premium equivalent (APE) growth. AIA Thailand, on the other hand, dominates the market with a 25.64% market share and a network of over 50,000 agents. In 2023, AIA achieved a 21% increase in the value of new business, reaching approximately $720 million. AIA's financial strength is further reflected in its positive growth in key metrics such as Value of New Business (VONB) and Operating Profit After Tax (OPAT), demonstrating robust performance . AIA leverages its market position and financial strength, while FWD focuses on customer-centric innovation and effective distribution. Both companies exemplify market leadership and continue to shape the future of insurance in Thailand. Nine other companies shine brightly, each holding more than 2.5% of the market share. Yet, there are 19 companies fighting an uphill battle. At 360F, we recognize immense potential within the Thailand market and possess the expertise to spearhead transformation in the Thai insurance sector towards a prosperous future! https://lnkd.in/g7XKtFEB #Insurance #Insurtech #MarketAnalysis #GrowthStrategy #Leadership #Innovation #ThaiInsuranceMarket" #DigitalTransformation #CustomerExperience #BusinessStrategy #FinancialServices #TechnologyInnovation #EmergingMarkets Michael Gerber, Anirudh Somani, FIA, MQF, Huynh Thanh Phong, Nikhil Advani, Jonathan H, Mike Plaxton, Thomas Wilson, Dr. Christian Roland, Angela Hunter (GAICD), Anil Wadhwani, Bundit Kenny Jiamanukoonkit, Leslie Wee
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Non-Executive Director | Strategic Board Advisor | Insurance, Healthcare, and Telecommunications Leader | Asia-Pacific & Global Expertise | CEO Business Mentor & Advisor
3moAnalyzing the 5-year growth figures, in the Thai market reveals less than 1% total premium growth since 2018. While new business (NB) experienced a 9% growth, renewal premiums only saw a 5% increase over the same period. At an industry level, factors such as the decline in the number of tied agents, recent price increases on medical and the inconsistent performance of banks/partnerships are contributing to this trend, mirroring the situation in other SEA markets. over the same period the business I led grew total premiums by 52%, new business premiums by 53% and renewals by 52% with some investment and a clear focus on customer propositions. Also grew the number of agents by 57% and expanded products and partnerships with a clear vision supported by digital transformation for our agents, partners and employees To combat stagnant growth addressing mass market with micro insurance is imperative. #drivinginnovation and #customerfocused #transformation is essential to capitalize on consumer interest in insurance. finding #innovativesolutions that meet #customerneeds through #deeplyunderstanding their #needs and #willingnesstopay, embracing #calculatedrisktaking, and fostering a desire to #makeadifference to #communitiesandlive