Yes, Barnes & Noble is a big chain. And we’re all supposed to hate the big chains. The thing is, big chains can often be a litmus test for whether the attributes that make for an outstanding customer experience (CX) by smaller, independent brands can effectively scale to support a larger market. This makes Barnes & Noble a case study that deserves close attention, and maybe not just by other booksellers.
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𝗦𝘁𝗼𝗽 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 – 𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁! 🛒 ✨ 𝗬𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗮 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗜𝘁 𝗵𝗮𝘀 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 💡 Case Study: A store saw ZERO sales for a product with perfect visuals, descriptions, and CTAs. Why? 🚚 A shocking $𝟭,𝟬𝟬𝟬 𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗰𝗼𝘀𝘁! 📊 𝗟𝗲𝘀𝘀𝗼𝗻: Audit your checkout experience. ⏺ Are your 𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗿𝗮𝘁𝗲𝘀 𝗰𝗹𝗲𝗮𝗿? ⏺ Are you reducing 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁 with simple forms? ⏺ Is there a seamless 𝘁𝗿𝘂𝘀𝘁 𝗳𝗮𝗰𝘁𝗼𝗿 in place? 🏆 Simple wins in the checkout funnel = huge increases in revenue. 🔍 When was the last time YOU audited your checkout flow?
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I have been leading commercial and marketing strategies for over 15 years through product design: creating value propositions, restructuring customer journeys, and optimizing the shopping experience. What happened to me today made me reflect on the fact that none of that is enough if we don't have the right people. Today, while walking with my "doghters", I passed by a convenience store and decided to go in; so you'll understand that one of my hands was already busy holding them; also, I'm one of those who buys things and carries them all (yes, I'm one of those who doesn't grab a cart or a basket 😝); so today, with my hands full, I decided to go to the checkout and ask if I could leave my purchases there while I went for one more thing. Shirley, with a smile on her face, replied, "Of course"; then she came closer to me and said: "I'm going to exchange this box of golden berries because they don't look very good, and I wouldn't want you to take them like that." I thanked her for letting me know and realized that Shirley, with that simple gesture, taught me how important it is to have these three qualities: Proactivity, Commitment, and Empathy. Every company should aspire to generate in its customers what Shirley made me feel today: "You matter to me." How many "Shirleys" do we have in our teams, can we recognize them? #peoplefirst #happyworkplace #dosomethinggreat
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Online reviews not only simplify your purchase decisions but also help you choose the best companies. Trust and transparency in these reviews matter as they represent authentic experiences from real users. However, the growing trend of fake and deceptive reviews can mislead and cause harm. At Savage Sales, we understand this predicament and strive to combat this issue. Follow us today for more insightful tips and trustworthy guides to help you navigate the competitive world of sales and services better. Join the Savage Sales community now for a fair, transparent shopping experience! #businessreview #customerfeedback #reviews #SavageSalesReviewManagement #onlinereviews
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Keeping excellence consistent: Celebrating Top Checkout & Payment Experiences in AUS! 🎉 Join us in honouring those who have left a lasting impression on countless online mystery shoppers. 👏 What do we measure in Checkout & payment: Everything from the shopping cart through to registration and making payment. This includes registration form usability, delivery options, eco-friendly shipping & checkout options, shipping costs, payment options, checkout usability, order and payment confirmations as well as abandonment likelihood. This is just one of eight dimensions we explore. Check out our live demo and see what else we're uncovering! 🌐 Curious about where you stand? Or want to be part of it? Drop me a message! 🚀
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Today on LinkedIn Live I'll be diving deep into the real moneymaker that is the cart and checkout process with Shaun Brandt and Taylor Davies of Oddit. When? 10am PST / 1pm EST. We'll discuss creating checkout experiences that boost CVR, raise AOV, and reduce abandonment rates—just in time for the holiday season. You'll learn: → A mental guide for designing an intuitive shopping cart → Techniques to streamline the checkout process → Effective upsell and cross-sell strategies → Ways to build trust and overcome last-minute hesitations And if you'd like a live teardown of your store, we'll share advice on how you could improve your cart and checkout flow on the spot. Attendance is FREE, just let us know you're coming here: https://lnkd.in/eyGzkAd8
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BRUNET online store reborns with AUGE’s signature touch. 💻✨ From our first interactions with Bruna, we immediately understood that our intervention would focus on improving the user experience and elevating the overall performance of the online store. Everything from the design to the structure, including features and copy, was reviewed and refined in close collaboration with BRUNET. One of the team’s main frustrations was the poor performance of certain features, such as the “restock alert” and the “complete the look” tool. AUGE worked meticulously to create a functional, attractive online store that meets customer expectations. 💡 Ready to transform your business? Get in touch with us and discover how AUGE can make a difference! 🚀
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Do you remember the last time you went into a physical store, picked up a cart, selected your items, scanned them all, and then left the full cart behind? 😱 Probably not. Yet online, this happens all the time. 🛒 Check out these 20 shopping cart abandonment statistics and share in the comments which one resonates most with you as a customer 😉 #throughcustomerseyes #customerexperience #Travellerexperience #MemorableJourney 🔔 Follow me on LinkedIn for more Readings & Stories about Customer Experience and during the week-end about Everyday leaders ➡️ https://lnkd.in/eRNX7eCh
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A not so random observation 🤔 𝑾𝒊𝒕𝒉 𝒄𝒐𝒖𝒏𝒕𝒍𝒆𝒔𝒔 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 𝒐𝒇𝒇𝒆𝒓𝒊𝒏𝒈𝒔 𝒂𝒕 𝒆𝒗𝒆𝒓𝒚 𝒕𝒖𝒓𝒏 , 𝒓𝒆𝒂𝒍 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒊𝒔𝒏’𝒕 𝒂𝒃𝒐𝒖𝒕 𝒄𝒉𝒐𝒐𝒔𝒊𝒏𝒈 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒑𝒐𝒑𝒖𝒍𝒂𝒓 𝒐𝒏𝒆—𝒊𝒕’𝒔 𝒂𝒃𝒐𝒖𝒕 𝒇𝒊𝒏𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒐𝒏𝒆 𝒕𝒉𝒂𝒕 𝒈𝒆𝒏𝒖𝒊𝒏𝒆𝒍𝒚 𝒆𝒏𝒉𝒂𝒏𝒄𝒆𝒔 𝒚𝒐𝒖𝒓 𝒍𝒊𝒇𝒆. As business professionals, we’re no strangers to the overwhelming choices we face daily. From selecting tools that elevate our workflows to curating experiences that enhance our daily routines, the decisions we make are endless. In my observation, new consumer behavior is emerging—one that values trusted curators who do the heavy lifting of discovery and validation for us. Retailers like Verrasjelief.nl, Luxuryformen.com, and Coolblue.nl excel at understanding their audiences and offering the top picks, must-haves, and gifts that truly resonate. Their growing traffic is no accident; it’s a result of their authenticity and earned trust. There’s also undeniable pleasure to be found in specialist retailers like Amac.nl and Vanpommeren.nl, where skilled staff offer expert guidance with a personal touch—elevating the shopping experience. At Ember Technologies, Inc. we see the importance of discovery. Our products are designed to seamlessly enhance daily life, and we rely on these trusted curators to convey the value of what we offer—ensuring our products live up to their promise of making your day a bit better. In the end, it’s not just about a product. It’s about how it adds value to your life. What’s do you go-to destination for trusted advise & curation?
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✅ 3 months at Harper Q4 flew by - it was packed with successes, challenges and invaluable learnings. I’ve loved every minute of it and feel excited heading into 2025!! Before I joined Harper, I already believed in the product, the company’s vision, and the value our services bring to brands. My passion for shopping and my previous experience at YOOX NET-A-PORTER, where I witnessed the challenges of rising acquisition costs and evolving customer expectations, made Harper’s Try Before You Buy services particularly compelling. What has been an integral part of the first 3 months? Getting to know our existing brands and their amazing customers. Consistently hearing how we drive success for our partners while delighting their customers has been both inspiring and validating. For me, the following results really bring it home... when asked "If Try Before You Buy was not available, what would you have done?" - 51% of customers said they would have delayed their purchase. - 20% of customers said they wouldn’t have purchased at all. That’s 71% of potential revenue either lost or postponed. The impact is clear: offering flexibility transforms the online shopping experience while delivering tangible revenue results. It makes sense - people want to be able to try, touch and feel products like they would in store before committing to a purchase, and I couldn't be happier to be a part of making that possible. If you are a brand that is interested in learning more, please drop me a message!
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🚀 Why Do Leading Home Goods & Services Brands Outperform Their Competitors? 🚀 Explore our latest blog diving into what sets best performing brands apart from the rest, based on our E-Commerce oCX Report Fall 2024! 🔍 Discover what makes top contenders Lamps Plus, Nebraska Furniture Mart, iCanvas and Great BIG Canvas stand out in a crowded market. 📊 Ease of use, service quality, product quality, and more—learn the core factors that elevate customer satisfaction. 👉 Explore further on our blog: (Link in comments)
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