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📊 More insights from #Netflix's latest #EngagementReports! We've now received three transparency reports from Netflix on customer viewing habits. Report 2 (July-Dec 2023) and Report 3 (Jan-June 2024) provided us with more data - View Count! I've compiled the three reports in a doc, adding my own analysis to highlight key trends and viewer interests. Let me know if you want access to my doc (just like this post and comment "show me the data") as I will be compiling for each release. Some notable stats across the 3 reports: 🔹 Non-English language content, particularly Korean dramas, is achieving significant viewership numbers worldwide. ↗ 30% of the top titles based on #hoursviewed are Korean 🔹 Original vs. Licensed Content Netflix originals dominate the list, but the presence of "Suits" and "Young Sheldon" shows the continued importance of licensed content. 🔹 Hours Viewed vs. Views Leave the World Behind made it to the top 30 in #hoursviewed, the only film to do so, and beat the below titles: - Who is Erin Carter?: Limited Series - Lupin: Part 3 - FUBAR: Season 1 It also had the highest #viewcount in the top 30 which was 121,000,000 🚀 Damsel (feat. Millie Bobby Brown) in report 3 had the highest views at 143,800,000 There isn't a perfect linear correlation between Hours Viewed and Views. In general, there is a positive correlation - titles with more views tend to have more hours viewed. Thanks to Netflix for adding that extra data point for us in their reports #transparency Taken from the latest Variety article: 🔴 "Note that Netflix’s biannual “Engagement Report,” which it first released for the second half of 2023, and its Top 10 lists are based on self-reported data that is not verified by a third party. But independent Nielsen data (although it covers only the U.S.) has regularly shown Netflix’s share of total TV viewing is at least twice that of its next closest rival, Amazon’s Prime Video." https://lnkd.in/gwR3djMT Did you see something else in the data? Share your thoughts below!

Netflix has repeatedly changed their strategy over the last decade 😳 Here's what happened 👉 -2013: Netflix debuts its first original series, 'House of Cards', setting the stage for a shift from being a streaming platform to becoming a content creator. -2015: Netflix goes global, expanding its service to over 130 new countries, making it a significant player on the international stage. -2017: The company invests heavily in original content, spending $6 billion. This move helps to differentiate Netflix from rising competitors like Amazon Prime and Hulu. -2018: Netflix introduces smart downloads and mobile-specific streams to enhance user experience and adapt to mobile-first audiences worldwide. -2020: During the COVID-19 pandemic, Netflix gains over 25 million new subscribers as people turn to streaming during lockdowns. They continue to push for diversity in content, appealing to a broader demographic. -2022: Faced with slowing growth, Netflix rolls out a cheaper, ad-supported subscription tier, catering to cost-sensitive consumers and opening new revenue streams. This went against a core principle of Netflix from just a few years ago, so kudos to the management for experimenting. The learning: Innovation and timely adaptation are key in maintaining market leadership. Excited by this transformation? Share your thoughts below! 📲✨

How many movies or shows have you seen this year? 50? 10? 5? Regardless of the number, Netflix was probably one of the first platforms you turned to But have you ever stopped to wonder why Netflix has become the default for so many of us? Truth is, Netflix didn’t get here by accident. They’ve mastered the art of understanding their audience, building great technology, and staying ahead of the competition. Here’s what they’ve done so brilliantly and what we can all learn from them: 📍 Seamless User Experience Netflix doesn’t just meet expectations; they exceed them. No ads, smart recommendations, and thoughtful features like "Skip Intro" aren’t just conveniences—they’re intentional moves to simplify the user experience. They know their audience doesn’t want interruptions, wasted time, or unnecessary complexity and they deliver. 📍 Unmatched Tech Infrastructure Ever noticed how Netflix streams faster and smoother than other platforms? That’s because they didn’t rely on third-party systems. They built Open Connect, a proprietary content delivery network that ensures top-notch streaming quality worldwide, even in areas with less-than-stellar internet. 📍 Smart Use of Data Netflix doesn’t just guess what people want; they analyze viewing habits to predict it. Data powers everything, from their recommendations to the shows they greenlight. 📍 They Evolve Continuously From renting DVDs to pioneering streaming, then creating original content, and now exploring gaming—Netflix doesn’t wait to be disrupted. They disrupt themselves. Netflix’s story reminds us that success is about more than having a great product—it’s about building a vision, constantly evolving, and always keeping the customer at the center. What was the last movie or show you watched on Netflix, or what’s on your list for the coming weekend? Day 28 of the PM Women's Hub writing challenge  #pmwomen #pmwomenchallenge #productmanagementchallenge #ProductMangement #pmwomenhub

Why Streaming is starting to look like Cable TV. What began as a revolution that buried traditional TV now seems to be at a crossroads. ▪︎▪︎ Has the Golden Age losing its shine? Q3 2024 has been a feast of profits for giants like Apple TV, leading with record revenues, and Amazon with its robust growth in Amazon Ads. Netflix continues to report steady income, and YouTube’s ad revenue is not far behind. ▪︎▪︎ But what lies behind these million-dollar figures? Even streaming platforms like Disney+ are now facing challenges they once criticized. Here's a quick look: 1. Invasive and annoying advertising: what once was an ad-free haven is now filled with interruptions reminiscent of traditional TV. 2. Automated and ineffective customer support: if you have an issue, prepare for a call center maze with no way out. — The solution? A pricier upgrade, or settle for what's available. 3. Rising prices: in Latin America, subscription costs are high in foreign currencies, limiting widespread access. ■ In relation to the U.S., massive unsubscriptions from Netflix signal that audiences won’t pay for outdated, irrelevant content. 4. Conscious consumer choices: gone are the days of hoarding multiple platforms that go unwatched. ■ Today’s consumer evaluates and cuts what doesn’t offer value. 5. Low-quality content and the growing AI garbage: the market is flooded with AI-generated content that promises wonders but delivers little substance. Various experts suggest this is a marketing ploy to inflate investments and draw attention. The industry faces new dilemmas — return to quality and original content that once defined it, or risk losing audience loyalty. The irony? Streaming, which dethroned TV for its freshness, is starting to replicate its predecessor’s flaws. Executives face a clear lesson — innovation isn’t optional, it’s the path to survival in this industry. ▪︎▪︎ Are we witnessing the start of a crisis, or perhaps, a turning point for reinvention? Next time you open your favorite streaming app, ask yourself... is it worth every penny you pay? What's your thoughts? Let's chat in the comments. #streaming #netflix #contentcreation #disney #appletv #mediaindustry #innovation #ai

If I had one question for Netflix's Q3 earnings call, it would be: Can Netflix close the gap in global time spent with YouTube without expanding its product mix and boosting mobile engagement? Using data provided by Tubular Labs, I compared YouTube's global viewing hours across 1H23, 2H23 and 1H24, with Netflix's self-reported time spent. While Tubular Lab's data is partial —covering only creators that meet audience thresholds— the trend is clear, and aligns with other data I've seen. I've written about how Netflix, YouTube, Disney and Amazon compete with different strengths and business models (see https://lnkd.in/gRYE_iSt). I'll be listening to today's call (expecting strong results across the board), for signs of how Netflix plans to evolve its product mix.

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝘃𝗼𝗰𝗮𝗹 𝘂𝘀𝗲𝗿𝘀 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗵𝗲𝗮𝗹𝘁𝗵. 𝗪𝗵𝘆 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁? 🎬Here is one example from Netflix:   Everyone complains when Netflix cancels shows after 2-3 seasons. But here's the shocking data behind those decisions: 𝙀𝙖𝙘𝙝 𝙣𝙚𝙬 𝙨𝙚𝙖𝙨𝙤𝙣 𝙤𝙛 𝙖 𝙨𝙝𝙤𝙬 𝙩𝙮𝙥𝙞𝙘𝙖𝙡𝙡𝙮 𝙘𝙤𝙨𝙩𝙨 20% 𝙢𝙤𝙧𝙚 𝙩𝙤 𝙥𝙧𝙤𝙙𝙪𝙘𝙚, 𝙬𝙝𝙞𝙡𝙚 𝙫𝙞𝙚𝙬𝙚𝙧 𝙘𝙤𝙢𝙥𝙡𝙚𝙩𝙞𝙤𝙣 𝙧𝙖𝙩𝙚𝙨 𝙙𝙧𝙤𝙥 𝙗𝙮 ~35% 𝙥𝙚𝙧 𝙨𝙚𝙖𝙨𝙤𝙣! 📉 🔍 Key findings from our analysis: • By Season 3, cost-per-view typically triples  • Only 8% of shows maintain profitable viewer retention beyond Season 4  • New shows attract 3.2x more first-time viewers than new seasons of existing shows The counterintuitive winning strategy? Reallocate budgets from later seasons into new content. Netflix's data shows this drives higher overall engagement and subscriber growth. 💡 Product Lesson: 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝘃𝗼𝗰𝗮𝗹 𝘂𝘀𝗲𝗿𝘀 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗵𝗲𝗮𝗹𝘁𝗵. Follow for more data-driven product insights! 🚀 #ProductStrategy #Streaming #DataAnalytics #Entertainment

This happens way too often in industries today. But here's the reality 👇 If your company isn’t innovating like Netflix, it’s getting left behind. 📌 Here are 5 groundbreaking ways Netflix transformed how we consume entertainment: 1️⃣ Embracing Technology: Netflix launched its streaming service in 2007, giving us instant access to a vast media library. This changed how we watch TV and films—anytime, anywhere. 2️⃣ Original Content: By creating shows like House of Cards and Stranger Things, Netflix built a loyal global audience, winning awards and reshaping storytelling. 3️⃣ Global Reach: Netflix didn’t stop at U.S. borders. By tailoring content for local audiences, like Squid Game and Money Heist, they sparked intercultural conversations and reached millions. 4️⃣ Affordability and Convenience: Netflix brought high-quality content to the masses at a competitive price. Affordable, accessible, and binge-worthy. 5️⃣ Innovation and Adaptation: From interactive storytelling to investments in virtual reality, Netflix continues to push the boundaries of entertainment and technology. Here’s the truth: Netflix didn’t just join the entertainment game—they changed the rules entirely. Focus on how you can redefine your industry. ♻️ Share this with someone who needs to learn from Netflix’s playbook! Follow JAIMIN SONI for more content like this! #netflix #growthstory #startupstory

🗓️Once upon a time in the late 1990s, a bold new company began sending DVDs right to people's doorsteps. This simple idea was the first hint of a revolution in how we enjoy our favorite shows and movies. 📊 As this company expanded its DVD collection, it was also gathering valuable data. By 2007, as nearly half of American homes had broadband, it made a pivotal shift from physical DVDs to streaming videos online. This trendsetter? None other than Netflix 🔥 🚀The leap to streaming was just the beginning. Armed with insights on viewer preferences, Netflix took a daring step in 2011: it started producing its own content, kicking off with a $100 million investment in a drama called "House of Cards." The bet paid off. When it premiered in 2013, not only was it a hit, it also ignited the binge-watching phenomenon and solidified Netflix’s leadership in entertainment. 🎥 Following this success, Netflix didn't just continue making shows—it created entire worlds. Shows like the eerie "Stranger Things" and the regal "The Crown" were all tailored to viewer tastes. By 2021, with billions invested and a family of over 200 million subscribers worldwide, what began as a humble DVD service had transformed into a titan of streaming. 🌟 This story of Netflix , from its DVD roots to becoming a global streaming empire, illustrates how listening to data and embracing change can craft not just stories on screens but also history itself in the super competitive world of media. Follow me for more such insightful data stories 💹🚀 #DataAnalytics #TechStories #Netflix #Streaming #Entertainment #Innovation

Could this internet hype become a new Netflix success? ASMR has a massive online community receiving billions of views, but could it also work for streaming services and TV? In an interview I did with @nanouasmr (1,5 Million Followers), we explored this question along with other aspects of ASMR’s potential expansion. Think of it as goose bumps sensation on your head that is triggered by gentle sounds and whispering voices. This provides for listeners a unique escape from daily stressors and creating a deeply personal and soothing experience. Known for its calming effects ASMR is primarily found on platforms like YouTube and TikTok. Pro: Integrating it into mainstream media could not only broaden its reach and acceptance but also enhance public understanding of its diversity and therapeutic benefits. Its unique sound triggers, when professionally produced, can offer a deeply immersive experience, transforming how users engage with content at home. Con: ASMR’s intensely personal and subjective nature might not translate well to a broader streaming platforms or even TV Also people you haven't seen ASMR before they will be like ""what is even that?"". I think there is a lot of potential to provide unique, calming content could revolutionize viewer engagement with media for mental health and relaxation - especially with the use of 3d audio. Should ASMR stay this weird internet trend or is it time to become a sound experience for the masses?

🎬 𝗡𝗲𝘁𝗳𝗹𝗶𝘅'𝘀 𝗣𝗿𝗶𝗰𝗲 𝗛𝗶𝗸𝗲𝘀: 𝗧𝗵𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗚𝗶𝗮𝗻𝘁'𝘀 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Netflix has once again raised its prices, and it's not just about funding new content. Here's why this move signals Netflix's dominance in the streaming industry: 1. Unrivaled Cultural Impact Netflix has become indispensable to mainstream culture, producing hit originals like Stranger Things and Squid Game that rival HBO's appointment TV. 2. Diverse Content Offerings From high-end TV shows to sports events and reality programs, Netflix now offers a "cable bundle" for the streaming era. 3. Competitive Pricing Despite price increases, Netflix still offers significant value compared to traditional cable subscriptions, with users watching an average of 2 hours daily. 4. Strategic Ad-Supported Tier The company is nudging users towards its ad-supported plan, which is more profitable for Netflix. 5. Ambitious Growth Plans Netflix is exploring live sports, video games, and creator-driven content to capture an even larger entertainment market share. The bottom line? Netflix can raise prices because it has won the streaming wars. As co-CEO Greg Peters puts it, they're tapping into just 6% of their revenue potential in current markets. #Netflix #StreamingWars #EntertainmentIndustry #BusinessStrategy