3Bridges Consulting’s Post

In our latest blog, we explore the impact of adopting digital signage for Property Managers. From enhancing aesthetics and engaging residents with valuable content, to streamlining communication and generating incremental revenue – discover how this modern solution is reshaping property management. Read more here: https://lnkd.in/ds6fBYbq #Blog #PropertManagement #DigitalSignage

The best way to appreciate a resident? It’s not: “Thanks!” or “Here’s a pen with our logo on it.” Saying “thank you”, while nice, is one and done. A notecard may sit out on their counter for a few days. Giving them a pen with a logo on it? Useful…but in terms of value—it’s a bit off! If you decide to truly prioritize the resident experience, the appreciation they feel will be off the charts. And likely, they won’t notice it, but it will make everything better. I’m talking: +smart locks +keyless entry +programmable thermostats +online payment portals +streamlined maintenance requests and servicing +excellent customer service at the front desk +add desired amenities as you’re able (dog park, yoga studio) All of this adds up into a positive resident experience—you’re going above and beyond and trying to keep up with the wants, needs, and desires of your residents. Because you appreciate them. And you’d very much like them to renew their lease (your average cost per lead or lease goes down when they’re already living there!) Did I miss anything? How do residents truly wish to be appreciated? https://lnkd.in/g5mWZZg5

Urban Company Robbed Me🚨 Okay, so here's a funny (but slightly infuriating) story. For years, I’ve relied on #UrbanCompany’s trusty #feature: "Prime" services always at the top. But yesterday, I opened the app in a hurry, and BOOM—everything changed! No more #prime feature upfront. I accidentally booked a “#Luxe” service without even realizing it. 🤦♂️ I picked a charcoal wax thinking the price might be a tad higher due to the fancy name. Little did I know, I’d just fallen victim to a #clevermarketing move! 💸 When the beautician arrived, she casually mentioned that many people have been making the same mistake, lured in by #brandtrust. Honestly, I’ve got to hand it to #UrbanCompany for this clever switch-up. By hiding the high-value services deeper in the menu, they’ve turned a simple booking process into a game of “Which Luxe service will I get today?” 🎲 It’s a masterclass in #salesstrategy : increase high-value service #sales by playing on #brandtrust and urgency. Just when you think you’re making a savvy choice, you might be signing up for a premium experience without even realizing it! I can’t help but admire the creativity in your approach—would love to be part of a team that thinks like this someday! Lesson learned: Next time, I’ll be more vigilant before hitting that “book” button! Have you ever had a similar experience? Share your stories below! 👇✨ #MarketingMagic #UrbanCompany #ConsumerAwareness #UC #salonservice #spaservice #serviceindustry #marketing #sales #branding #brandmanagement #productmanagement #productmarketing #brandmarketing #personalbranding #linkedincommunity #linkedinforcreators #linkedinforcreator #linkedinengagement #linkedinreach

How home improvement companies can secure bigger jobs without relying on word of mouth, even if you have a small following. When you’re working in home improvements, you know how high the competition is and how important it is to stand out and make the right first impression. So how can you get that competitive edge and make your business the obvious choice to consumers? This is how I’ve been doing it for clients on my Video Leads Accelerator Program. Quirky video shots capture attention faster than traditional content like images or videos with little movement, encouraging viewers to watch, share, and interact more. Combine this with the right optimisation strategy so people with bigger budgets see your videos. -What does this do for your brand? -Drives more inquiries from people with bigger renovation budgets -Widens your audience. #ArchitectureDesign #HomeRenovation #Design #LuxuryLiving #PrimeProperty #PropertyMarketing #PropertyTips #Builder #InteriorDesignInspo

📈 The surge in demand for housing and new construction homes may make home builders excited for the opportunities that demand presents, but what about the challenges that come along with it? 🤔 How do you make your own brand stand out from the competition AND capture the attention of potential home buyers with the unique aspects of your community or communities? Our own experts in marketing services and brand development offer some key insights to consider and why going back to basics can be a game-changer. 👀 Read the full article https://bit.ly/4bEEQQz Article Contributors: Tanner Ross - VP of Marketing Services Henry Medrano - Creative Director #realestatemarketingagency #newhomebuilders #realestatedevelopers #brandidentity #digitalmarketingservices #brandawareness

I've recently been through a bit of a stressful house move and the frustrating digital experience that went along with it didn't exactly help! It's got me thinking about all aspects of the home-buying experience and how digital can help. If you're selling property on your website, especially a new build property, you should start as you mean to go on - create an impression in your users' minds of a premium and considered experience. Here are my suggestions for improving the user experience: - Follow your Analytics data and ensure user journeys are clear - Make sure your site is optimised to work seamlessly on mobile - Use high-quality images and virtual tours to showcase homes - Focus on user-friendly navigation and an intuitive search function for property listings - Incorporate reviews and testimonials for additional credibility - Implement interactive floor plans and development maps to increase engagement and immersiveness. We'll be launching a report on the state of digital in the housebuilding industry and plan to host a webinar to discuss our findings in the next few months. We're delving into all aspects of user experience and what the top housebuilders are doing when it comes to digital. Comment below if you'd like to receive a copy and be kept updated on the webinar. ⬇️

How to Use Video to Showcase Properties and Build Trust 📸 (No fancy equipment needed) Use the power of video marketing to captivate your audience and establish trust. Today’s buyers want more than just property listings—they want a story, a connection, and a vision. And video is the fastest way to build that bridge. Here’s a simple framework: Hook → Grab your viewer's attention within the first 3 seconds. Show a breathtaking feature of the property or a powerful line like, "Imagine your mornings here." Re-hook → Keep their curiosity alive by introducing a problem you’re solving, like "Tired of homes that don't fit your lifestyle? Here’s the solution." Lead → Guide your audience on what they’re about to discover—whether it’s a unique property feature, a detailed tour, or a behind-the-scenes look at the neighborhood. Body → Deliver value by highlighting the home’s key selling points: natural light, spacious interiors, or energy-efficient upgrades. Show how the space feels, not just how it looks. Power-ending → Finish strong with a brief, impactful summary: “This could be your next home - a place where memories are made.” CTA or CTE → End with a call-to-action: “Schedule your private tour today” or “Watch more videos for exclusive listings.” Focus on how the home feels, not just what it looks like. Make them see themselves living there. Remember: Great content is 20% about what you show, and 80% about how you make your audience feel. 🎥

🏡 Unlocking the Power of Storytelling in Real Estate Marketing 🗝️ In the competitive world of real estate, storytelling isn't just an art; it's a strategic tool that can set your properties apart. A compelling narrative does more than just list features; it evokes emotions, paints a picture of life within the walls, and ultimately, can be the deciding factor in a buyer's journey. Here are practical tips for weaving engaging stories around your properties: 1. Start with the Why: Every property has a story, but the compelling ones start with 'why' it exists. Was it designed for luxurious living, or to provide a cozy, family-oriented environment? Starting with the 'why' sets the stage for your narrative. 2. Highlight Unique Features Through Stories: Instead of listing features (e.g., "hardwood floors"), tell a story about them (e.g., "The imported hardwood floors, a testament to craftsmanship, offer the perfect stage for your cherished family gatherings"). 3. Use Descriptive Imagery: Engage your audience's senses with vivid descriptions. "Imagine waking up to the serene view of the sun rising over the city skyline, coffee in hand on your private balcony." 4. Incorporate Testimonials: Real stories from past buyers add authenticity and relatability. Share their experiences in a way that future buyers can envision their own stories unfolding in the space. 5. Create a Vision of the Future: Encourage potential buyers to envision their future in the property. "Picture hosting summer barbecues in the spacious backyard, or transforming the extra room into your dream home office." 6. Leverage Multi-Media: Stories aren't just told in words. Use photos, videos, and virtual tours to complement your narrative and show the reality behind the story. 7. Be Genuine: Authenticity resonates. Ensure your stories reflect the genuine experience of living in the property, avoiding exaggeration. Storytelling in real estate isn't just about selling a property; it's about selling a potential lifestyle and dream. By crafting narratives that resonate on a personal level, you not only enhance your listings but also build deeper connections with your clients. What storytelling techniques have you found effective in your real estate marketing? Share your insights and stories below! #RealEstateMarketing #Storytelling #PropertyMarketing #RealEstateTips #Tantify

Most apartment operators or owners interested in building an apartment brand are not quite ready to drop $7M for a 30 second Superbowl ad... But here are some baby steps you can take today: 📧 Standardize all resident and prospect email templates to have your master brand logo 📩 Standardize all emails and email names to come from your master brand domain 🌐 Ensure all your ILS listing photos are branded with your master brand logo 📁 Ensure all your Google My Business and other directories are branded with your master brand logo 👕 Require or encourage staff to wear branded clothing 📱 Get your own branded resident app. If you need an app, I know a guy. (I'm the guy that I know 😅 ...) 📺 Add lobby screens that display useful information like weather, upcoming events, announcements, and of course, your master logo and other brand information. None of these cost much money but doing so will raise your profile and start creating brand awareness amongst current residents, prospective residents, and the general public. The benefit of having an apartment brand? Higher prospect conversion rates and higher retention.

In today's competitive market, storytelling is essential for home, garden, and furniture brands to connect with consumers. By weaving narratives into your marketing, you can engage customers, build loyalty, and drive sales. Discover how to elevate your brand’s storytelling approach to resonate with today’s consumers. https://bit.ly/3YK2I1Q