Maria Vavoulas, CEO at HC Group underscores that technology serves as an enabler rather than the driving force. The primary focus remains on aligning technological advancements, such as AI and automation, with the specific needs of the business. "As the COO of a dynamic search business, I'm deeply aware that technology is the underpinning foundation for any modern organisation. However, it's crucial to remember that technology isn't the driver; it's the enabler. Our focus remains squarely on aligning tech advancements like AI and automation with the distinct needs of our business. The velocity of change in the technology sector is breathtaking—what is revolutionary today may become outdated in 6 months. For the short-term I am choosing to quiet the pioneer in me, allowing industry leaders like Microsoft to absorb the R&D risks. This approach lets us leverage mature, robust solutions that fuel our growth without diverting our resources into troubleshooting the cutting edge. However, I am itching to get in the playground and explore all the possibilities." #digitalbusinesstransformation #enablinggrowth #techadvancements
