3rd Coast Public Relations’ Post

So... good news, you got some positive PR coverage. Our recteq Flagship is a recommended product and the pellet grill category is taking off! Bad news is that the "cons" listed in the article are not exactly accurate (recteq flavor is preferred vs charcoal for most and our high heat capability means we can deliver a sear, unlike other pellet grills). So is all press good press? Is it time to boycott the Dallas Morning News? Well, it is our job as marketers to educate and disrupt the category norms, no one else's. Plus, at this stage in our brand development, being considered for these articles is a huge step forward for recteq. So, very content with our continued PR growth and hungry to keep changing the hearts and minds of grillers everywhere! https://lnkd.in/gsuQKfJN

[imagine “Graduation” by Vitamin C is playing probably] A lot has been coming out about Foxtrot and Dom's Kitchen & Market the past few days. It's disappointing. It's personally frustrating. But equally en masse, seeing the outpour of support and praise on behalf of my teammates in the Creative Department has been endearing. I'm honored to have been a part of it, and that's really all I want to focus on. Because, to me, after its front-line workers, a brand's most potent asset is its story. And our enduring story was my favorite part of Foxtrot, even as it warped and we fought back. So, I want to shoutout the people who guided me and told a stellar story over the past few years: Jasen Emamian: A erudite social manager, content machine, and outspoken voice in the room. The rare social hire who also delivers. Colleen Griffiths: A wholly original one-person team whose talent is matched by their speed. PS this is the kindest human. Nicole Mizgalski: An extremely informed and worthwhile creative, mentor, and thought leader. When she speaks you better f***in’ listen. This is invaluable perspective.  Rob Schellenberg: Surely a future leader in unlocking this “third coast” as the most inspired hub for creative cool things. Makes designing and sifting through the rubble to find your genius look easy.  Garrett Sweet: An agile and masterful photographer; you’ll be lucky to look at his gallery and see things the way he does. I’d say book him now but he’s probably already too cool for you. and Stephanie Klaers + Kelsie de la Ossa: The only people who could keep you wrangled long enough to bottle all your genius, and patient enough to bring your vision into the material world. We made stuff. We threw parties. We launched wines and snacks. A concert here. A DJ set there. We created so many f***ing emails, posters, menus, intros, booklets, signs, product descriptions, the coolest merch. We were as hungry as the business we worked for. And still are! So connect with these people. Foxtrot and Dom’s are done, but the talent of this team and all it's contribtuors will be recognized wherever they go next.

Just another gimmick! When is a perceived value add considered a gimmick? In a particular scenario, cheap deep fried food with a considerable mark up and served with a side of dry ice for aesthetic value. I have no idea what value does the dry ice add except a moment of awe and wonder for those who have never seen dry ice in their lives. It adds no particular value to an otherwise uninspiring packet of comfort food. Is a gimmick really a differentiation point? Is there the expectation for the customer to pay for that gimmick? You might get some sales because people are curious, but once the value to outcome ratio is applied, many would not be repeat customers, because the cost and value are points that cannot be easily overcome with a gimmick. Not to say that you can't have a jaw dropping headline, or that you can't go viral, you just need the quality of product/service to back it all up. So for that, we are now Asia's first smokey consultants and we have increased our fees by 500%. Enjoy getting smoked. #Shiock #Shiocker #brand #branding #customerexperience #customerservice #Servicevalue

"Excited to unveil the final edit of the Carlsberg event reel! It was a pleasure bringing the footage to life and highlighting the event's best moments. Check it out and let me know what you think! #VideoEditing #EventRecap #Carlsberg"

“The water tastes great, no lingering tastes of the pre-filtered water. The jug holds a great amount of water and filters quickly.” We would like to express our deepest appreciation to Jen R. from VIC for sharing such a fantastic review of our Gentoo Water Filter Jug. Receiving all our customer feedback strengthens our dedication to providing top-notch products that positively impact people's lives. https://bit.ly/3FwUAVB #ThankYou #Grateful #CustomerAppreciation #FiveStars #HappyCustomer #PositiveVibes #CustomerLove #TopNotch #BestCustomers #QualityService #BeyondExpectations #Delighted #Exceptional #Gratitude #AppreciationPost #Thrilled #FantasticFeedback #CustomerSatisfaction #ThankfulThursday #LoveOurCustomers #ExceedingExpectations #CustomerExperience #HeartfeltThanks #RemarkableReview #CustomerSuccess #HappyToHelp #PositiveFeedback #Impressed #OutstandingService #KeepltUp

Great tools for selection and application.

'We need a Magnum Crack! Can you design that for us?' That question we get a lot. Unilever's Magnum is textbook example of brand building: a power brand laden with brand assets. Those assets you need to use frequently and consistently, if only to claim its legal ownership. Because you will get copied. A lot. Claims to be 'the original' can become cringy: creds you should deserve, not claim. Unless you poke fun at them. Magnum's latest ad shows a lady discovering that everything about her boyfriends is fake, including his choice of ice cream: 'Like a Magnum, is not Magnum'. Enter Magnum Crack. But how about them CGI food shots at the end.....fake. #food #foodmarketing #foodbranding #brandidentity #distinctiveassets #unilever #foodadvertising

The Single Most Important Part of Operating a Craft Brewery: Consistency Consistency in: - Your product - What you provide to your customers - What you expect from your employees - Your communication with your customers - The experiences your customers have in your location and with your product

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🕊️In Loving Memory of Whiskers: A Lesson in Thinking Outside the (Litter) Box🕊️ Today, I share with a heavy heart that my beloved cat, Whiskers, has passed away. Whiskers was more than just a pet; he was a beacon of creativity and productivity—an inspiration for all of us striving to think outside the box. Whiskers had a unique talent for ignoring the cozy, expensive cat bed I bought and instead choosing to nap in the most unconventional places: a shoebox, an empty shelf, or even on top of my keyboard during Zoom meetings. This feline innovator taught me a valuable lesson: sometimes, the best solutions come from the least expected places. As I reflect on Whiskers' life, I realize that we can all learn from his unorthodox approach: 1. Challenge the Status Quo: Whiskers never settled for the obvious choice. In the workplace, don't be afraid to explore unconventional solutions. Break free from routine and look for opportunities to innovate. 2. Embrace Flexibility: Whiskers adapted to his surroundings with ease. Similarly, in our projects, we should remain flexible and open to change, adjusting our strategies to fit new circumstances. 3. Find Comfort in Discomfort: Whiskers found comfort in the oddest places. Likewise, stepping out of our comfort zones can lead to growth and unexpected productivity boosts. 4. Be Present: Whiskers lived in the moment, whether he was pouncing on a toy or lounging in a sunbeam. Let's take a leaf out of his book and focus on being present and engaged in our tasks. Whiskers' legacy will live on in my heart and in my approach to work. Let's all honor his memory by thinking outside the box and embracing creativity in our professional lives. Rest in peace, Whiskers. Your unconventional spirit will continue to inspire us all. 🐾💼 #RIP #ThinkOutsideTheBox #Productivity #Innovation #CatLessons #OfficeLife