3XBA’s Post

We've had terrific prep sessions, this is going to be a fantastic panel next week with Miguel Angel of TelevisaUnivision and Kevin Parks of Zixi #SPNY24 We'll dive into 2024's history-making Super Bowl and breakdown the tough calls about traveling production crews vs using REMI / cloud methods; We'll take an insider view on the toughest calls in the biz right now: To Paywall? Or Not to Paywall? Miguel Angel will outline how it's tackled. We'll talk vid transport, visibility, transform & localization flows - outlining why I think of Zixi as the "Intel inside" of live video infra, globally. And finally we'll fulfill our duties to take a stance on whether #GenAI is going to live up to the hype, and if so, how. If you have questions you'd like to get answered, hit me in the comments below. (And don't forget to check out my latest 100% free, totally proprietary research at FutureOfTV.Live 💥)

I had the privilege of speaking with David Feldman, the visionary President of Bare Knuckle Fighting Championship, and the insights he shared were nothing short of remarkable. 🚀 Rapid Expansion: Starting with only three events in 2018, BKFC now aims for 50 shows in 2024, celebrating their 75th event in Utah in December, coming off of Albuquerque, NM this past weekend- a true growth story. 🌐 Going Global: BKFC's international events are creating a massive buzz and unlocking significant TV rights revenue, reshaping revenue growth. 💡 Strategic Mix: Their blend of smaller and major events is successfully building BKFC's brand and fanbase. 📈 Financial Impact: The focus on international expansion is boosting popularity and driving revenue, elevating BKFC in the combat sports industry. This insightful discussion with David highlights BKFC's strategic local and international growth, solidifying its status in the fight sports world. 👉 Don't forget to check out the full video for more insights from David Feldman himself! https://lnkd.in/dUnktsTU Stay tuned to Fight Capital for more insider insights into the dynamic world of combat sports. #streaming #internationalexpansion #boxing #combatsports

Love the innovation we continue to see in the jersey patch space - from the Charlotte Hornets partnering with a content creator brand to now Pacers Sports & Entertainment (PSE) placing a QR code-type patch of tech start-up company spokenote on the Indiana Pacers' jersey. The content and data collection opportunities emanating from this are significant: -spokenote will have versatility in activation as it can deliver customized content and/or promotions to fans in real time -spokenote and PSE can collect valuable data from fans around the world watching Pacers games on linear TV and streaming platforms -PSE can have player-specific content appear when a particular player's QR-code patch is scanned, thus enhancing storytelling while helping build a player's brand It'll be interesting to see the impact of this initiative and whether other clubs will follow suit. #sponsorshipactivation #sponsorshipmarketing #partnershipmarketing

📣Elevate your brand's visibility during the #NCAABASKETBALL Tournament with Simpli.fi! Reach viewers throughout the men’s college basketball playoff tournament from tip-off on March 19 until the championship game on April 8. Simpli.fi offers live in-game opportunities across premium channels such as TNT, TBS, truTV, ESPN, ESPN2, and FS1. Target users as they watch the top college basketball teams in the country compete for the national title. 🏀🚀 #advertising #simplifi #digitalmarketing #rolltide

How to create a winning fantasy sports team? To build a winning fantasy sports team, start by researching player performance, staying updated on news and injuries, and understanding your league’s scoring system and positional values. Develop a balanced roster by targeting undervalued players and ensuring depth at key positions during the draft. Remain flexible by actively using the waiver wire and making smart trades. Regularly manage your team by setting optimal lineups and adjusting based on matchups and player performance. Study league trends to anticipate opponents’ moves, and utilize fantasy sports tools and analytics for informed decision-making. #FantasySports #FantasyFootball #FantasyBasketball #FantasyBaseball #FantasyHockey #DraftStrategy #WinningTeam #FantasyTips #SportsAnalytics #FantasyLeague #PlayerResearch #FantasyAdvice #GameDayPrep #WaiverWire #FantasyManagement

📰 Michael Cohen, former CEO of Whistle Sports, wrote a Substack entitled, "What is a Sports League, Really?" He compares the traditional sports league and the emerging, technology-enabled sports property. A great and insightful read. 📝 Micheal lists 7 requirements that sports properties need to find more mass appeal and success. Being that the No Backboard Basketball League falls within the sports property category, I compared our strategy to Michael's requirements. 7️⃣ The No Backboard Basketball League had a strong strategy for 6 of the 7 requirements. I write about this thought exercise in the Substack below. #nobackboards #basketball #blackowned https://lnkd.in/gd3PzX9b

Interesting summary of the current Youth & Travel Sports landscape.

A great presentation earlier from Daniel Ross and Stephen Dypiangco, MFA talking over Roblox but more the opportunity with sports and what could be the potential for those rights holders. We have seen leagues like the National Hockey League (NHL) National Football League (NFL) National Basketball Association (NBA) all come to the platform, and a few teams such a Manchester City Football Club building their own fan experiences. (Karta) The platform has just started to see a new approach for kits and merch with Manchester United and AFC Ajax via the adidas immersive shopping experience, where they are dropping kits even before it is released physically. At the moment the most popular sporting experiences have been created by individual developers with the likes of Super League Soccer, Football Fusion and basketball legends garnering 1million + MAU's each. There are also more niche sports that have found a big audience by uniquely creating a fun experience. My question to all sports rights holders is; if Gen Z and Gen A are consuming their media on these UGC gaming platforms shouldn't we figure out a way to watch and consume sports on platform? With Tommy Hilfiger we managed to live stream the Brooklyn fashion show in to the experience with over 500k participants seeing this. We have seen the music experiences with Lil Nas X watched over 33million times. The Olympics could have been the one to start this trend, channelling in to the diverse platform audience with a diverse amount of sports capturing the attention of the 75million DAU's on Roblox. Who will be the sports league to break in to this platform category? Let me know.

The Ultimate Guide to Winning in Sports Betting: Tips from Rufus Peabody Learn the secrets to success in sports betting as we delve into the strategies and insights shared by renowned sports bettor Rufus Peabody. Discover how discipline and knowledge can turn your passion for sports into a profitable venture. Get ready to up your game with invaluable tips from a Yale-educated expert. #SportsBettingTips #WinningStrategies #RufusPeabody #SportsBettingExpert #ProfitableBetting #YaleGraduate #SportsBettingSuccess #BettingKnowledge #DisciplineInBetting #SportsPassion