41:10 Media ’s Post

From YouTuber to Beverage Tycoon, Logan Paul’s Success has opened eyes. 🥤 Logan Paul turned his influence as a Youtuber into action, co-creating Prime Hydration, a sports drink that’s taken the world by storm. With $250M in sales and a global fanbase, his journey proves the power of authenticity, partnerships, and strategic marketing. 🎯 What’s the lesson for marketers? Build trust, dream big, and align your brand with your audience’s values. Swipe through to uncover the strategies behind Logan’s success! Visit 2stallions.com to see how YOU can apply these tactics to your brand. #MarketingMavericks #LoganPaul #PrimeHydration #BrandBuilding #DigitalMarketing #2Stallions

With the Super Bowl coming up in a couple of weeks, here is an interesting perspective on the value of the ads during the big game. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/mbss

With the Super Bowl coming up in a couple of weeks, here is an interesting perspective on the value of the ads during the big game. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/maLe

🙋♂️ What’s the one thing sales-marketing alignment *must* be built around? ❌ Not process ❌ Not leads ❌ Not OKRs 👉 Revenue 👈 This is the critical point Kyle Lacy, CMO at Jellyfish, made in his session at the MarketingProfs B2B Forum. ### The goal of every business (excluding non-profits) is to make money. So marketing, sales, leadership, product, and CS should align themselves around the largest business outcome you can. Sounds intuitive — and yet — many marketers struggle to wrap their heads around this, let alone make it a reality. 🚩 And if marketing isn’t analyzing revenue... isn’t even *trying* to connect the dots between what they’re doing and the revenue a company is generating... that is a huge red flag. That is what makes people see marketing as a 💀 cost center 💀 ### BUT: When you start connecting the dots between marketing and revenue, that’s how you shift the perception of marketing to be a 💰 profit center 💰 Good news: there’s no *one right way* to show marketing’s impact on revenue. There are hundreds. Just get into your CRM and start trying. It will be hard at first, but then it will be easier than you think. And then, pretty soon, it will be a foundational piece of what your marketing team does — and your whole business will be better for it 🚀 ### Thank you Janet Mesh and Dylan Rhudd of Aimtal for the awesome conversation as always and thank you Ann Handley & Marketing Profs crew for bringing in such great speakers at the #mpb2b B2B Forum! Y'all continue to inspire! 🙌 #MarketingAttribution #Sales #marketing #b2b #revenue

My partners at StrawberryFrog got recognized as the purpose agency of the year by Ad Age. Such great recognition! At inplural we help companies “walk the walk” by designing products and services that bring their purpose to life. Today, people (including me!) are reasonably skeptical about big promises and commitments coming from corporations. With that said, I’ve met leaders and organizations who genuinely want to have a positive impact in people and the planet. We are here to help these leaders succeed. Accomplishing this isn’t easy, and it requires teams who aren’t afraid to innovate, make hard choices and be unafraid to challenge conventions in service of doing the right thing. We have some great clients now that are collaborating with us in doing work we all can feel proud of. No need to make excuses or tell ourselves stories. Good work, with good people for a good cause. I’m proud of having a team by my side who are some of the best talent you can find. We work well and fast because we trust each other, we aren’t afraid to be ourselves and we are paddling in the same direction, to serve something bigger than ourselves. With that said, we’re a new company still and would love to find more clients. If you read this and feel you may be the right fit, or have a project we could collaborate on please reach out! Doing business development is my least favorite part of this gig - I would be greateful! Let’s prove that there is good out there that we can do together.

#FunFriday 🍻 "Furphy, What the Truck?"—this new beer launch certainly made waves, grabbing the attention of 25 million people and sparking conversation all across Australia! 🚚✨ Disrupting expectations and creating double takes can be incredibly effective for getting your brand noticed. So, how do you get people talking about your business? Share your marketing hacks below! 👇 #MarketingHacks #BrandBuzz #CreativeCampaigns

🏈 Caught sneaking a game during the big family dinner this holiday season? You’re not alone! In collaboration with Peacock, Sage Outcomes explored the phenomenon of “sports sneaking”—those thrilling moments when fans sneak a peek at their favorite games during events where sports aren’t usually on the agenda. 🔹 Key Findings: 65% of sports fans admitted to sneaking, with the NFL Playoffs and Super Bowl topping the list. Sneaky strategies include repositioning chairs, hiding devices, or taking long “bathroom breaks.” Surprisingly, nearly 1 in 4 fans who were caught ended up converting their “catchers” into game watchers! These insights didn’t just uncover fascinating fan behavior—they helped Peacock tailor their marketing strategies and engage these passionate, creative fans in innovative ways. Curious about how research like this can change the game for your business? Read the full case study here: https://lnkd.in/dZNNFafH #SageOutcomes #ConsumerInsights #SportsFans #BehavioralResearch #AudienceUnderstanding #MarketingStrategy

New year, new goals, new possibilities! 🎉 The Bake More Pies team is setting our sights high for 2025 - from leveling up our digital game to personal growth and agency fun. What goals are you setting in 2025? Share your #newyeargoals below to make this year our BEST one yet! 💪 #newyear #bakemorepies #newyearsresolution

🚀 Campaign Success Highlights 🚀 We’re delighted to share the fantastic results from our recent campaign with Bike Central! Before the Campaign: Reach: 15,000 unique users Sales: £25,000 per month Engagement Rate: 3.0% After the Campaign: Reach: 35,000 unique users (+133%) Sales: £60,000 per month (+140%) Engagement Rate: 6.0% (+100%) Key Takeaways: ✅ Expanded Audience: Bike Central’s reach more than doubled, significantly increasing brand visibility. ✅ Boosted Sales: Sales surged by 140%, highlighting the positive impact of enhanced reach and engagement. ✅ Improved Engagement: Doubling the engagement rate shows that Bike Central’s content is resonating more effectively with their audience. A huge thank you to our team and Bike Central for their support and collaboration! 🌟 #MarketingSuccess #Growth #CampaignResults #Sales #Engagement #BrandVisibility

I'm pinching myself as Crosswalk Media's 3rd year in business comes to a close. This was a big growth year and that momentum is continuing into 2025 with bookings for the next 12 months +581% vs. last year 🚀🚀 What has been most encouraging is where this growth is coming from. Businesses vote with their wallets and these stats tell a compelling story about the value our customers feel we are delivering. ➡️88% of new clients (on a $ basis) have increased their initial investment (this is since inception)💰 ➡️Brands are increasing their initial spend commitments by 4x (on average), with the average total investment per brand in the six figures📈 ➡️93% of current 2025 bookings are attributable to a combination of (i) existing client spend increases, (ii) new business referrals from existing clients, and (iii) organic inbound⚡ The journey from taking a covid-era idea born out of my Manhattan apartment and willing it not only into existence, but to watch it become a rapidly growing, self sustaining business has been a dream come true. Thank you to all of our clients who have entrusted us as stewards of their brands, and thank you to our vendors and delivery partners who play such a critical role in bringing our truck programs to life. Excited to keep building in 2025 🚚 🚀