See what's new for 2024 in FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising Edition II.
“Our guidelines are already an industry resource and we hope their impact is expanded as more cannabis brands explore the power of advertising. The most important thing to remember is that cannabis brands can advertise. Our guidelines help these brands advertise responsibly,” said Amy Deneson, co-founder of the Cannabis Media Council. “This year’s guidelines report that cannabis brands currently spend less on advertising because they are capital constrained, highly regulated, and restricted, but also because they are unable to write off marketing expenses for their businesses. Later this year when cannabis is likely moved from a Schedule I Controlled Substance to a Schedule III Controlled Substance, companies will no longer be subjected to the restrictive Section 280E tax code. This will open significant new budgets for marketing and advertising.”
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