4A's’ Post

No time to catch up on all things GenAI? We've got you covered with our weekly edition of #4AsNoteworthyAINews. This week from Jeremy Lockhorn: - Learn what's happening in the world of AI-generated search as Google, OpenAI, Perplexity and other search engine players figure out the delicate dance balancing publishers, consumer behavior and advertiser investment. - Get up to speed on the latest in AI shopping features to the biggest concerns around AI, bias in AI marketing and more. - And finally, we asked you to pick your favorites from our 20 featured AI use cases. In this edition, we reveal the results - see if they surprise you. #AI #GenAI #NoteworthyNews #Usecases

Excited for this partnership, the timely content and the amazing speaker lineup!

🌟 It’s been two weeks since we explored the theme Lingua Franca at #StratFest and how strategists can elevate their role as bridge builders with the creation of a shared vocabulary. 🌍✍️ As our inspiring speakers shared their insights, experiences, and approaches on stage, our friends at ImageThink captured the magic LIVE with stunning murals! 🎨✨ Take a peek at their eye-catching creations that brought our conversations to life! 👀🖼️ #LinguaFranca #Strategists #VisualStorytelling #MuralArt #ImageThink #4AsEvents

🎉 Huge congratulations to our incredible members on their outstanding recognition at the Excellence in Online Advertising 2024 Awards! 🏆 Your work sets a high bar for creativity and innovation in the industry. We're proud to see our members continue to raise the standard. 🏅 Excellence in Online Advertising 2024 Winners: 👏 Content Marketing: Single Execution – @Mediahub 👏 Gaming – Carmichael Lynch 👏 Podcasts/Digital Audio – Zenith 👏 Best Tentpole Campaign – Carat 👏 Best Use of Video on Social Platforms – Zenith 🏅 Online Marketing Excellence by Industry Sector and Websites 2024 Winners: 👏 Consumer Packaged Goods – BBDO Worldwide and Critical Mass 👏 Entertainment: Games/Music/TV/Other – Hearts & Science 👏 QSR/Fast Casual/Delivery – Zenith 👏 Retail/E-Commerce – dentsu X 👏 Technology: Hardware or Web Services – Hearts & Science 👏 Travel/Tourism Campaigns – Carat Kudos to all for pushing the boundaries of online advertising! 🔗 Check out the full list of winners here: https://lnkd.in/dq3GFcS #ExcellenceInAdvertising #CreativeLeaders #InnovationInMarketing

🚀 Calling all Agency Comms Professionals! At ANGLES 2024, we’re bringing together some of the brightest minds in the industry to give you the edge in pitching, positioning, and building impactful stories. 📰✨ This is your chance to learn from those shaping the media landscape. 🎙️ Join industry experts to discuss how comms influences new business: - Simone Oppenheimer Mandel Co-Founder, NBZ Partner - Matt Ryan, CEO, Roth Ryan Hayes (RRH) - Julie Thompson, Founder & Fractional CMO, juliethompsoninc If you’re in comms, this is the event you don’t want to miss! 📅 Register: https://bit.ly/3ytHyKw #ANGLES2024 #AgencyComms #PRThoughtLeaders

Thanks to Raquelle M. Zuzarte for this comprehensive review of #StratFest2024 🙌, where we explored approaches to building better communication between agencies, clients and internal teams. 🚀 Check out the StratFest-inspired Wheel framework representing a synthesis of the key themes featured on WARC. https://lnkd.in/eSmk8PJe #Strategy #Marketing #AgencyLeadership #LinguaFranca #4AsEvents #CommunicationStrategies

Meet the presenting sponsor of ANGLES 2024: Sweat + Co @Sweat+Co helps agencies navigate challenges arising from competition, brands and automation. With expertise in PR and communications, they know how to make agencies stand out. By improving operations, driving cultural change and elevating creativity, Sweat+Co ensures agencies tell stories worth sharing. Comms professionals, don't miss ANGLES: https://bit.ly/3ytHyKw #ANGLES2024 #AgencyGrowth #Storytelling

🎮 Get ready to level up your marketing knowledge at 4A’s Gaming Day—an in-person event designed to immerse you in the world of video gaming with top industry leaders. FREE for 4A's Members! Hosted in partnership with Activision 🗓️ Date & Time: November 21, 9:30 AM – 2:00 PM ET 📍 Location: Activision Microsoft Offices, 122 5th Ave., 10th Floor, New York, NY You’ll have the opportunity to: - See common myths around gaming busted - Explore tools and strategies to put gaming at the forefront - Learn about different gaming audiences - Gain insights on measuring the true value of gaming for brands Come ready to engage, ask questions and connect with fellow marketers. 🔗 Register today: https://bit.ly/4f7UKV9 #GamingDay #4AsEvents #MarketingAndGaming #InPersonEvent #4AsMembers

Super fun 🍪 but insightful 💡 video from Think with Google featuring 4A's CEO Marla Kaplowitz. Check it out below 👇

Don’t miss this opportunity to drive meaningful change. Featuring a keynote by Nathan Friedman of Understood.org and topics such as “Resilient Advocacy: DEI During Times of Division”, “Future Readiness DEI: Trends and Challenges” and others, the 4A's Equity and Inclusion Congress will explore the tough conversations we need to have in our industry today. Your participation will directly impact the state of DEIB in the coming years. 📅 Monday, October 21 | 📍NYC 🕒12 - 6:30 PM Learn more and register: https://lnkd.in/eAebg86H #DEIB #Equity #EquityandInclusionCongress #4AsEvents #Diversity