4Thought Marketing’s Post

Exec team: lets make sure our homepage says we’re everything to everyone and has every use case and feature before scroll Marketing: but then no one will actually know what we do and how we're different within a couple secs. They'll just be confused. Build for focus clients. Not us. Exec team: Nah. Lets do it. And make the CTA 10x bigger and purple! 🤦♂️ #MarketingByCommittee

Great way to start looking at your GTM strategy with specific execution requirements. As it's stated, GTM is not just Marketing buzzwords. https://lnkd.in/eBWb7SDx

So many new heads of marketing tank in their first 2-3 months. Here is how to avoid that 👇 They end up wasting their first quarter running around like a chicken with its head chopped off, doing low-impact activities. This is putting immense pressure on themselves and their teams from months 3 and on to prove themselves. Reality is: When you evolve into a leadership role in marketing, revenue or even sales, you suddenly have 326 things swirling in your head and usually very little direction. More often than not, you're expected to come up with the direction - both the questions and the answers by yourself. The carousel gives a bit of help with that. You might realize that these are pretty much the same things you need to do ...whenever you take a deep breath and overhaul your GTM or marketing ... and want a fresh start, a reboot. We do have a small guide on this with pretty mindmaps and elaborations - I'm happy to share the Notion link Let me know in the comments if you'd like to grab a hold of it.

"Hey all my fellow marketing pros, can you relate to this? 😅 From early mornings to last-minute fixes, it’s all part of the job! Check out my latest vlog for a real look behind the scenes. #MarketingLife #EventPlanningHustle

Beginning my very first marketing campaign journey with this team

Things not working as well as they used to in your marketing promotions? I’m seeing people struggle with lackluster results with their launches, things not working as easily as they used to… you’re not alone… The market is sophisticated, remember… Just remember everything is cyclical. Maybe it’s time to refresh your offers? Trim down your offers? Rework your positioning? When was the last time you took a look “under the hood” to see what could be tweaked?

Marketing is one of the growing industry

Crafting Impactful Promotions ✨📈 Unleash the power of promotion and elevate your marketing with Powerhouse Swag! 🚀✨ Discover how we can help you create exceptional and memorable promotional products. #promotionalproducts #marketing 🎁💼

Last week, our Marketing team gathered both virtually and in person for their quarterly fundamental meeting. Each quarter, our Marketing team meets to focus on one of our fundamentals and discuss how to incorporate it in their projects and work. This quarter's fundamental: Keep Things Fun! #WATeam #Marketing #KeepThingsFun

This is one of the most honest observations I've come across in our sessions: Oscillating between two extremes of marketing execution is what pretty much caused most of the damage, apart from the wrong hires at the top. But if you're a new brand, you're still quite far away from this issue. Here's a gentle reminder of what to look out for in my EGR article https://lnkd.in/d3JwSGXk