Advertising Week has featured an op-ed by Jim Misener, 50,000feet CEO, on how brands have harnessed the power of first-party data to personalize and expand customer experiences, ensuring brand resilience and growth amid market shifts. Read more on our website: https://lnkd.in/gC-vtum4 #data #marketing #design #branding
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Procurement Specialist Consultant @ TransUnion | Global Marketing, Supplier Sourcing, Process Improvement, driving Synergies | CIPS
Brands need robust, up-to-date and relevant customer data across all channels to remain competitive in today’s challenging environment. Find out how identity can help marketers deliver rich, engaging and streamlined personal experiences to the right customer at the right time: https://lnkd.in/evfk69PJ #IdentityData #Marketing #Advertising
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Brands need robust, up-to-date and relevant customer data across all channels to remain competitive in today’s challenging environment. Find out how identity can help marketers deliver rich, engaging and streamlined personal experiences to the right customer at the right time: https://lnkd.in/g2rXRd-r #IdentityData #Marketing #Advertising
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🔸Invaluable Insights - Part 3🔸 🤔 Are you striving to enhance your in-store marketing promotions? 🤔 Eager to captivate customers and extend their time in your store? There are countless strategies to retarget customers and boost profits, each with its unique potential… In this segment of the 'U-Xperience' series, we delve into the world of Marketing! Featuring 4 innovative solutions for amplifying your marketing efforts, this insight not only assures you that your promotions CAN grab attention but also guides you through the transition from traditional retail to the digital age💻. It's time to reinvent marketing, blending it seamlessly with technology to stay relevant and engaging! 💪 #UnlockingGrowth #RetailTransformation #CustomerExperience #DigitalAgeRetail #RetailAnalytics #Insights
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Ever been in love with a brand? Data tells us consumers often lead with their hearts when making purchasing decisions. Brands and marketers who learn from and leverage this information can move beyond simply marketing a product or service to strategically building long-lasting, emotional connections with their clients and customers. Read more: https://bit.ly/3SesuHk #TeamCrawford #Marketing #DecisionMaking #ThoughtLeadership #HelpingLeadersLead
Crawford - Emotional Storytelling
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🔎 How are people discovering your brand? 📱 According to Google data analysts, brands need to be intimately aware of their customer journey. More importantly, your brand is not just your brand design - it's everything along the purchasing path that your customers take to result in doing business with you. 💡 "The path to purchase is more complex than ever before, and people constantly seek information from their favorite sources before they purchase. As shoppers narrow and broaden their consideration set, brands should be there to offer useful ad experiences that help people take their next action." Learn more about how to create the path to loyalty with your customers by mapping their journey seamlessly. https://lnkd.in/gaQzMs9v #BrandDiscovery #Branding #DigitalMarketing #SocialMediaManagement #SocialMediaMarketing
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🌟 Explore the Power of Cross-Channel Marketing with Magic Pixel! 🚀✨ Discover how our strategies create a seamless brand presence across platforms. Dive into the blog to reshape your marketing approach 👉 https://lnkd.in/dx5D7j7j 🔍 Unlock the secrets to unified brand messaging, data-driven personalization, and seamless customer journeys! 🌐🛍️ #magicpixel #crosschannelmarketing #brandpresence
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Creative Senior Graphic Designer and Marketing Strategist | Passionate Content Creator | Social Media Enthusiast | Driving Innovative Branding with Heart
Marketing consistency is the key to unlock these 3 powerful results: 1-Building Brand Trust: Consistent messaging, visuals, and experiences across all platforms reinforce your brand identity, making it easier for customers to recognize and trust your brand. 2-Maximizing Recall: Repetition is key to memory retention. By consistently delivering your message to your audience, you increase the likelihood of them remembering your brand when they're ready to make a purchase. 3-Establishing Authority: Consistency in your marketing efforts demonstrates professionalism and reliability, positioning your brand as an authority in your industry and making it more attractive to potential customers. Remember, consistency breeds familiarity, trust, and ultimately, customer loyalty. Stay consistent, stay memorable! #contentmarketingtips #brandstrategy #marketing #marketingtips #marketingstrategy #modernmarketing
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Management Consultant with expertise in Experience Strategy & Implementation I Brand I Strategic Partnerships
Do you want to generate buzz or drive results? We beat the drum that advertising should bring to life the Promise you make to customers, and your entire organization needs to be operationally prepared to deliver that promise consistently. Now, here's the data to support the power of Promise-based advertising in driving business results. Customer-centric companies understand the most important functional and emotional drivers of consumer choice, and craft their Promise to meet those wants and needs. #customercentricity #brand #strategy #CX #customerexperience (link to article in comments)
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Understanding the best attribution model for your business is important when determining your marketing budget. Last-click attribution assigns full credit for a conversion to the touchpoint that a consumer last interacted with before taking action. 🖱️✨ By using last-click attribution, you can quickly identify high-impact channels and optimize spending toward the most impactful touchpoints. For additional marketing insights, visit our blog: https://lnkd.in/eSjiCuTE #ThefrankAgency #MarketingInsights #TfA #ThefrankAgency #LastTouch #LastTouchAttribution #MarketingStrategy #MarketingBudget
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Brand discovery and digital journeys are constantly evolving. In today's challenging markets, it's crucial to optimise customer journeys efficiently. Search used to be the bedrock of brand discovery, but with more people than ever already knowing what they want, discovery is happening elsewhere. Search is now transforming into a conversion engine for customers who know what they want. As a brand, it's important to optimise this and understand the number of touchpoints and where they are on the path to purchase. . #DigitalMarketing #CustomerExperience #BrandDiscovery
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