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1 video > 1,000 words. Regardless of format—long or short—video marketing generates engagement across all social media platforms. From our experience with 60+ projects, here’s what we’ve seen: Higher Brand Awareness: Video content allows firms to humanize their brand. This brand transparency builds trust with potential investors and connects better with the audience. Higher Visibility: LinkedIn's algorithm often prioritizes video content in users' feeds, leading to greater visibility. Increased Engagement: Video content consistently outperforms text-based content and conveys information in a dynamic way. Videos can and should also be used during your Annual General Meetings (AGMs). It helps LPs visualize what your portfolio companies do before they are presented with more in-depth financial performance and other data. Swipe through to see the top 5 videos every PE firm needs.  What positive impacts have you seen from video content?

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