We've watched and experienced mistakes over the years, but one stands out above the rest: hiring an internal video producer instead of outsourcing to an agency. We understand this may seem like we're praising our own approach, but we'll clarify our perspective: Finding a video producer capable of seamlessly navigating all your departments, effectively communicating with your teams, generating creative ideas, incorporating motion graphics, and expertly editing and shooting exceptional videos is like finding a unicorn. Occasionally, you might encounter individuals who excel in 2 or 3 of these areas, but finding expertise across all of them is rare. And, even if you do find someone with 2-3 of these qualities, they are likely to experience burnout within a year because they're shouldering the workload of what would typically require 3-4 different people. We are not asserting that having an internal team is inherently bad, but it's important to be fully aware of what it takes to make a successful video and strategy. While initially, it might appear as though you are saving money by building an internal team, it's important to recognize the strategic insights and specialized perspective offered by collaborating with a video production company! Comment your thoughts below. #videoproduction #marketingagency #agencylife
