5wins’ Post

“Although the new deal will help with exposure, revenue, and marketing, it also shortchanges the Kaplan report’s estimated value of the women’s tournament by over $15 million on the low end. Sure, it’s an improvement–in the previous package, the women’s basketball championship was part of another package that included 29 championships broadcast on ESPN, and the package as a whole was valued at $34 million total. But the Kaplan report suggests that the actual valuation for the women’s March Madness tournament alone “is worth much more—between $81 and $112 million annually in 2025.” In other words, the newest contact could be undervaluing the women’s tournament by nearly $50 million annually.” In my latest for Awful Announcing, I discuss how ESPN’s latest $920 million college sports package still manages to under-resource women’s sports based on projections from 2021:

How Women's College Basketball Can Lead the Way for Women's Sports | Empowering Female Athletes Learn how women's college basketball can become the standard bearer for women's sports, paving the path for equal funding and opportunities. Discover the strategies to secure financial support and uplift other sports. Empower female athletes and drive positive change in the sports industry. #WomensCollegeBasketball #EmpoweringFemaleAthletes #EqualOpportunities #SportsFunding #FemaleAthletes #SportsIndustry #SportsEquality #WomenInSports #WomenEmpowerment #GenderEquality

I'm so proud of the work Athlete Ally is doing to champion the rights of all athletes to play the sport that they love. It's ironic that the paternalistic talking points of "it's not fair to women" seem to resonate far more than data and research on trans inclusion in sport, and on real barriers to women's athletic performance and participation. Athletes, scholars, researchers, equality organizations are all calling upon the NCAA to embrace inclusion - - and use facts and scientific research as the basis for their policy toward trans inclusion in sport. Here's what 400+ Olympians, paralympians, professional and college athletes said in their letter: "As athletes, we have dedicated our lives to sports. Sports have given us our greatest friends, taught us incredible life lessons, and given us the confidence and drive to succeed in the world. We know that the value of sport goes far beyond the playing field. Sport allows people to develop a sense of self and identity and to reflect what we value as a community. Sport is a tremendous enabler of physical and mental health, teaches valuable lessons on teamwork and discipline, and has brought us lifelong community. Every single student should have access to the lifesaving power of sports. " Please read these compelling letters in the post below and message me if you'd like more information or the opportunity to discuss and learn more.

Women's sports thrive in Columbus. Learn more about the past, present and future of women's sports in Columbus during #WomensHistoryMonth

The #NCAA Women's Basketball Final garnered over18M viewers on #ESPN and #ABC. Women have defined the narrative around women in sports -- specifically basketball -- in recent years, with women athletes defying critics by proving themselves competitive, exciting and marketable. The historic moment for women's hoopers is finally here -- and long overdue.. My latest:

"Women athletes are shattering long-held perceptions and redefining what is possible across virtually every sport. From basketball to wrestling, female competitors are going head-to-head with their male counterparts, putting up eye-popping numbers and breaking long-standing records - and stereotypes - thought to be untouchable." Over the past decade, we have seen the long-awaited rise in women's sports. Women athletes are shattering stereotypes, perceptions and glass ceilings, however, despite these incredible accomplishments toward equality in sports, there is more work to be done. Learn more about the fight for equality in sports in the article below written by our friends at the National Sports Museum. ⤵ https://bit.ly/4aagRYm

#TakeActionTuesday: Last week, the Women’s Sports Foundation gathered athletes, coaches, advocates, and industry leaders for our Women in Coaching Convening as part of The Equity Project®, presented by @TIAA. Together, we explored critical strategies to address the current landscape and issues surrounding gender equity in coaching, discussed policies that support women coaches, and shared actionable steps to get more women into the coaching pipeline, and keep them there!     As we celebrate our 50th year, this convening marks an important moment in our ongoing work to break down barriers and create a more equitable sports landscape for girls and women. We know that real change happens when advocates, leaders, and communities come together to drive progress. #TheEquityProject    Your Turn:  1. Advocate for gender equity in coaching by encouraging local sports organizations and school athletic departments to evaluate their coaching pipeline and actively work to bring more women into coaching roles.  2. Start conversations in your community about the importance of mentorship and leadership programs that help women advance into coaching roles.  3. Share information about our Scott Pioli & Family Fund and Tara VanDerveer Fund with women in your networks who are working as football coaches or scouts, or as college coaches across sports. https://lnkd.in/gjnJXMnt

In recent months, women's sports has experienced remarkable growth, from the unprecedented viewership of NCAA Women's March Madness, to the electrifying atmosphere of sold-out PWHL games, to the road to the #WCWS and #Mayhem starting again in softball. At 24 Sports - along with many other avid women's sports fans and companies - we've long recognized the immense potential and opportunity in investing in women's sports. The time is now, and it's only just beginning. What recent headline in women's sports has captured your attention? #WomenInSports #EmpowerHerGame #SportsBusiness #DigitalMarketing #24SportsMarketing

Can the "Caitlin Clark Effect" Go Beyond Basketball? 🏀 Let's recap: #CaitlinClark, the soon-to-be WNBA sensation, has dazzled crowds with her Larry Bird-esque shooting range, intricate passing and scoring ability. And her impact on women's sports and commerce? 🎟 Tickets to her games were nearly 200 percent more expensive. 😀 Fans traveled hundreds of miles to catch a glimpse of her, lining up for hours before tipoff and boosting local economies. 📺 Nearly 10 million people watched her play in this year’s championship game which brought record sponsorship opportunities 👍 And...a significant percentage of men and women, when recently polled, indicated that they were more likely to tune in to watch women's basketball for this upcoming season. It's fair to say that Caitlin Clark has had an effect on basketball in a similar way that Serena Williams has had on Tennis or Danica Patrick has had on car racing. But can the "Caitlin Clark Effect" reach beyond basketball? ❓ In other words, what other areas where women have been traditionally underrepresented, are ripe for change? 🤔 Share your opinion of what other domains are ripe for change. And feel free to share some examples of women who might be leading the way.

Why Caitlin Clark is Dominating Women's Basketball: An Economical Perspective Explore the reasons behind Caitlin Clark's popularity in women's basketball and the economic factors that contribute to her success. Discover the marketability and total addressable market that sets her apart, with insights on the racial implications of her rise. Join us for a fascinating discussion with economic analysis and a look at the impact of representation in sports. #CaitlinClark #MarketabilityMatters #TotalAddressableMarket #SportsEconomics #RepresentationMatters #WomenInSports #RacialImplications #BasketballAnalysis #SportsDiscussion #AthletePopularity