The 614 Group’s Post

Does a Handwritten Note Mean More to You? In a world dominated by digital communication, 80% of respondents in our latest survey feel that a handwritten note shows more effort to connect than email or text. Even for digital media professionals, an analog personal touch remains important. 👉 Uncover more insights from our research at Fathom Research + Content: https://lnkd.in/gD7_kCar

AI and Human Creativity: The Debate Continues Our latest survey shows human creativity will continue to play a role in the future of our rapidly changing industry. Over two-thirds of respondents strongly agree that "Even if AI is taught to 'be creative,' human creativity will always be needed." Learn more and get the inside scoop with Fathom Research + Content: https://lnkd.in/gD7_kCar

How worried are you about mis- and disinformation in the upcoming election? According to our latest Quick Takes survey, a large majority of respondents are concerned about disinformation from countries like Russia, China and Iran influencing the outcome of the Presidential Election and feel similarly about misinformation doing so.   👉 Uncover more insights from our research at Fathom Research + Content: https://lnkd.in/gD7_kCar

📱 Will Schools Go Smartphone-Free Nationwide? Our recent Quick Takes survey revealed a split in the opinion that smartphones will eventually be banned in U.S. schools, while half think some districts won’t adopt the policy. Among those who said "yes," nearly half expect schools to go smartphone-free within the next 2-4 years. How long do you think it will take? Learn more and get the inside scoop with Fathom Research + Content: https://lnkd.in/gD7_kCar

We're excited to announce that The 614 Group and dentsu have teamed up to form a groundbreaking coalition aimed at fostering sustainable investments in credible news. This initiative comes as a response to the challenges journalism faces in the digital age, where traditional monetization strategies have struggled under the weight of brand safety and suitability measures. With the involvement of dentsu clients and the support of OpenX and Sightly as underwriters, this coalition will explore why leading brands invest in news and how those investments can grow. Learn more about the coalition and its goals in the full announcement here: https://lnkd.in/ebVHe4Ga

Advertiser Strategy in an Evolving Digital Landscape: Alexis Hochleutner, Answer Consultant, explores how principles from the Efficient Market Hypothesis can address the challenges of transparency and collaboration in programmatic advertising. Learn about strategies to navigate information asymmetry, improve supply chain transparency, and optimize your media investments in today’s digital landscape. Check out the article here: https://lnkd.in/eCnNBm5j

Highlights from an Unforgettable Week at #Cannes2024! The 614 Group and Brand Safety Summit Series hosted a series of dynamic discussions and engaging events, where industry leaders gathered to explore the latest trends and strategies. From thought-provoking conversations at Microsoft Advertising Beach to deep-dive interviews near Le Palais and in-depth talks on youth safety online at IPG Mediabrands' villa rooftop—every moment was packed with innovation and insight. Catch the highlight video for a sneak peek of the week and stay tuned for the full interviews next week, loaded with trends and takeaways you won't want to miss. Thank you to all our exceptional guests for making the week memorable!