Delicious. I have been asked whether people like sweet tea outside of the South many times. In fact, when I turned in my high heels for steel toed boots and joined Milo's Tea Company, Inc. many years ago, there were quite a few naysayers who said it wouldn't work. Today, Milo's is the # 1 Refrigerated Tea and fastest growing lemonade brand (with only 1 flavor right now) in America. We are driving virtually all the category growth competing with much bigger brands with larger wallets and resources (which in retail is big because our customers don't win if you're just stealing share from other brands - they need brands that grow the category to grow their business too).
So, I share the picture below because to me it is beautiful, and to celebrate doing what people said we couldn't do - grow our delicious beverages outside the South. The picture below is Walmart Store # 2149 in Mount Vernon, Ohio, (between Cleveland and Cincinnati) where we have this gorgeous, large set because we earned it. And I could post similar pics from Arizona to California, and other non-Southern states in between that look as sweet as this. Tea (sweet, no calorie, unsweet, lemonade....) does sell outside the South - and you can prove those naysayers wrong with your brand and company too if you are laser focused on the fundamentals:
🚀 Deliver something uniquely special to your fans (our magic is consistent, homemade tasting deliciousness with real ingredients you have in your kitchen)
🚀 Be exceptional to your customer (we do this by being high velocity and delivering on time and full as a real partner in an honest relationship that drives the category), and
🚀 Treat your People like the beloved resource that they are (we do this by living our #PeopleFirst culture).
Three real, simple ingredients just like our famous sweet tea that contains only water, pure cane sugar, and fresh brewed tea. It's not a hard recipe to write down. In fact, we tell everyone including our competition right there on our label. The hard part is the execution. It takes fanatical discipline and focus to maintain this simplicity and focus every day amid massive growth and scaling. But, when you live your own solid fundamentals (even when it's hard), you'll deliver winning deliciousness every time.
What are the ingredients to your success?
#BrewingALegacy #DrinkMilos
Fresh bowls, fresh juice, and fresh pastries? Count me in!