6sense’s Post

I don’t know about you, but I’m tired of trade-offs. Either being able to automate or to personalize. To personalize or to scale. Resource-strapped go-to-market teams need to do all of the above. That’s the big reason I’m so excited about the recent Forrester Wave. All Waves are meaningful, but this one stands apart. For the first time, Forrester didn't evaluate MAPs (which let us automate) or ABM Platforms (which let us personalize). Instead, it evaluated a brand-new category: B2B Marketing Revenue Platforms. And I believe the reason 6sense is positioned where it is — all the way up and to the right — is because of its unique ability to help revenue teams automate, personalize, and scale. The report argues that the future is unified revenue marketing platforms — merging MAP and ABM into one powerful hub. That’s a huge step in the right direction. But with the rise of generative AI, we have new trade-offs. While some AI tools may speed up content creation, they don’t streamline workflows, leaving teams stuck toggling between systems. Plus, these tools often produce generic outputs — adding more noise, more spam, and more overwhelm for buyers. That’s not what we need to get ahead in these resource-constricted times. At 6sense, we’re leading the charge against these trade-offs. Our generative AI Conversational Email (CE), built on our hyper-personalization engine, empowers marketers and sellers to automate, personalize, and scale their engagement across channels. And it’s already driving results like these: ✅ One customer opened 10 new opportunities within 15 days of using CE. ✅ Another booked 100 meetings in 30 days with CE—with just one BDR! ✅ At 6sense, we’re generating 20% of our pipeline autonomously with CE. And that’s just the start. This is the new era of revenue, and we’re here for it. No more trade-offs, just streamlined, fast paths to growth.