"Your leads are like bad cholesterol... If you don't do something about it, they're gonna kill you." 😨 Today on The Science of B2B, Kerry Cunningham explores the concept of the Ideal Customer Profile (ICP) and why focusing on the “in-market” ICP makes your demand generation efforts more efficient. This episode covers: ➡️ The significance of focusing on the 5-10% of accounts that are “in-market.” ➡️ How intent data and AI can be leveraged to map ICP accounts to buying journey stages. ➡️ Strategies to avoid randomly spending marketing dollars on accounts that aren’t in-market. Watch or listen here: https://okt.to/Ai9HKu Tune in to new episodes of The Science of B2B every other Thursday!
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Go ✨ALL IN✨ at #6sBreakthrough24! It’s harder than ever to create, manage, and convert pipeline into revenue. We’re all facing stratospheric revenue goals and have fewer resources to achieve them. The stakes have never been higher. We’re in this together. And in the spirit of Vegas, we can be all in, too! Breakthrough is the "can't miss" B2B conference, happening Oct. 7-10 at the Fontainebleau Las Vegas. Join over 1,000 marketing and sales leaders to experience customer stories, product deep dives, and lots of fun! Are you in? Register here: https://okt.to/r4HFE5
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Six more sleeps until #6sBreakthrough24! Tag someone you're excited to see at Breakthrough next week ⬇️
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👋 Psst, B2B sellers: Consultative selling is your winning strategy. 9/10 buyers say they chose vendors who became trusted advisors during the sales journey. This strategy takes more time and effort, but it pays off – and AI can help! Here's a quick guide to using AI to enhance your consultative selling ⬇️ Keep reading about AI tools for consultative selling: https://okt.to/bcVvuS
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Founder, President & CEO at Suquino
17hGo Team 6sense !! 👍