8th Light’s Post

Jon Wettersten and Brett Mackie are attending HLTH USA's #HLTH2024 in Las Vegas, October 20-23. Join them at the Elektra Cocktail Club on Monday, October 21 at 5:00 pm for an exclusive happy hour to kickoff the event. RSVP below 👇 ! #HLTH2024 #Healthtech

Remember when asking a speaker to play any song seemed futuristic? Tech evolves fast — MP3s, Photoshop, wearables — each took time to dominate their fields. Now, AI is shaking up design! With AI, design teams can quickly test, refine, and iterate on concepts, making the design process faster and more adaptive to user needs. Designers, how do you see AI shaping your creative roles? #AISolutions #AIInDesign #AIProduct https://hubs.la/Q02SP37Y0

Product-Led Growth is reshaping how companies scale. Enterprise organizations are leveraging this strategy to boost user acquisition and retention. But what exactly makes PLG so effective? Is it the focus on the end-user experience or the seamless onboarding process? Share your thoughts below, and dive into our PLG checklist for examples of success stories across industries. #GrowthStrategy #SaaSInnovation #ProductLedGrowth https://hubs.la/Q02SNTw50

How do you integrate AI with design? It helps that there's already powerful synergy between the two. AI handles the mundane, empowering designers to focus on what they do best: creating meaningful experiences. AI amplifies human talent, bridging the gap between creativity and functionality, enabling new levels of precision, efficiency, and innovation. Ready to elevate your design process? Check out design director Jeff Mielke's latest article on AI transforming design from a creative process to a strategic business driver. #AIDesign #DesignInnovation #AIProduct https://hubs.la/Q02SP36J0

In a hyper-competitive SaaS landscape, your game-changer isn't just what you're selling — it's how you're selling it. Enter Product-Led Growth (PLG), the strategy turning traditional sales models on their head. Think Slack, Zoom, Calendly. These companies didn't just create great products; they made those products their best salespeople. How? By letting users experience value firsthand. If you're interested in joining the PLG revolution, here's a snapshot of the playbook: • Craft an irresistible user experience • Align your entire org around PLG and focus on solving user problems. • Build for scale from day one, invest early in tech that grows with you. • Data driven decisions! Use analytics to continuously refine and optimize the user journey. Curious where you stand on the PLG spectrum? Download our Product-Led Growth Readiness Checklist. Assess your maturity across 8 key areas and chart your growth. https://hubs.ly/Q02SCvtT0 #ProductLedGrowth #SaaS #GrowthStrategy #ProductDev