9 Oceania’s Post

🚀 How Much Does Targeted Advertising on Instagram Cost in 2024? Get the Answers! Planning to promote your brand through Instagram? Our article breaks down the cost of targeted advertising, highlighting its importance for attracting the target audience. 💡 Why Targeted Advertising? With its visual appeal and capabilities for engagement through stories, Instagram allows for precise targeting and real-time interaction with your audience, making it an ideal platform for advertising. 🔍 What Affects the Cost? From the target audience to the type of ads and campaign timing — we thoroughly analyze the factors that shape your advertising budget. 💰 Optimize Your Expenses: With cases of successful campaigns and tips for budget optimization, we'll help you reduce costs without losing effectiveness. Learn how COI.UA can help you maximize the benefits of advertising on Instagram. 🔗 Set your brand up for success! #InstagramAds #DigitalMarketing #COIUA #MarketingBudget #AdOptimization

Why BROAD audience targeting is the biggest hoax in advertising history (PART 1)👇 Before the bashing starts, I would like to make one thing clear: I'm not spreading conspiracy theories. I'm just giving my personal opinion based on my experience with the ad platforms and their high-level employees combined with my knowledge of machine learning. This post will be split into a 3-part series as Linkedin limits the total length. It will also be published as a full version in my weekly newsletter on Thursday. PART I: MONETIZING AD PLATFORMS Everyone is doing it. All the major marketing platforms - Meta, Google, TikTok and even LinkedIn for B2B - are pushing their advertisers towards BROAD targeting. They are also being pushed by their influencers in the form of agencies and marketing gurus. But why all this? And is there really no better technology alternative? I see a big core problem here - misaligned incentives. One of the core aspects of my theory is that the marketable products of advertising platforms are their users and the resulting ad impressions. Simply put, as a platform, I have 1,000 users who produce 50,000 ad impressions per day. I can sell those 50,000 ad impressions to the highest bidder each day. So far, so good. Well, as we all know, not all users are equally attractive to the ad market. If within those 1,000 users there are 50 power shoppers who spend thousands of dollars a day and 600 users who have never bought anything online in their lives, the cost per impression for those 50 users would explode, while the 600 users would be unmarketable. So how can I, as a platform, still make money from these 600 users? Quite simply, by cleverly integrating and pricing this worthless "inventory". The same thing that happens all the time with "excess" in other industries. Bundle it, mix it, make the price of the end product opaque. You see what I'm getting at. But that's not all. What happens when more and more advertisers start spending money on that audience? The CPM per capita of that audience goes up. And if I, as a platform, also see the trend that my user quality is moving in the direction of the actually poorly marketable audience, I am making increasing revenues with a product that is getting worse. That's what we're seeing in their financials. Disproportionate growth in advertising revenue compared to active user base and activity. And they call it increased competition. Some of you might say that the performance of BROAD targeting campaigns is better anyway. But we'll get to that tomorrow. Stay tuned. This will be epic.

The impending TikTok ban and paid advertising campaign strategies. What is the impact for those that rely on it? What does this mean for businesses that rely on TikTok's paid advertising platform to reach their target audiences?? ❗ Loss of Audience Reach: Brands targeting TikTok's predominantly younger demographic will need to find alternative platforms to maintain engagement. ❗ Disrupted Campaigns: Ongoing and planned advertising campaigns may be halted, leading to potential financial losses and unmet marketing objectives. ❗ Data and Analytics Gaps: Businesses will lose access to TikTok's user data and analytics, which are crucial for refining marketing strategies. What strategies can be used to mitigate the impact of the TikTok ban? 🧐 Diversifying Advertising Platforms: Shifting focus to other social media platforms like Instagram, Snapchat, or emerging networks can help maintain audience engagement. 🧐 Investing in Owned Media: Enhancing company websites, blogs, and email marketing ensures control over content distribution without reliance on third-party platforms. 🧐 Exploring Influencer Partnerships: Collaborating with influencers who have a presence across multiple platforms can help brands reach desired audiences effectively. 🧐 Monitoring Regulatory Developments: Staying informed about policy changes allows businesses to adapt strategies proactively and remain compliant. So basically, while the TikTok ban presents immediate challenges for paid advertising, it also serves as a timely reminder of the importance of adaptable and diversified marketing strategies. Don't put all your digital eggs in one social media basket! 🥚 Follow me Maria Welby

“Most paid ads fail not because of poor targeting, but because of poor messaging.” You can have the perfect audience targeting, but if your message isn’t clear, compelling, and hitting the right emotional notes, your ad will fall flat. After years of running social ads, I’ve developed a simple 3-step framework that helps craft ads that convert. Here’s the framework I’ve used to drive consistent growth for brands like Disney, L'Oréal, and e-commerce businesses alike: 1. Hook Your Audience in 3 Seconds The first 3 seconds of your ad are everything. If you don’t grab attention immediately, you’ve lost your audience. Think about it—how many times have you scrolled past ads without even realizing it? Your hook needs to spark curiosity or speak to a pain point right away. It could be a provocative question, a bold statement, or a compelling visual. Whatever it is, it needs to stop people in their tracks. 2. Focus on Benefits, Not Features This is where most brands get it wrong. They focus on listing features instead of talking about benefits. Your audience doesn’t care about your product specs—they care about how it’s going to solve their problem. The key? Focus on the outcome your product or service will deliver. Make it clear why they can’t afford to scroll past this. 3. Create a Clear, Actionable CTA You’ve grabbed their attention, delivered value, and now it’s time to guide them toward the next step. A strong, actionable CTA is essential to converting interest into action. Whether it’s a "Shop Now," "Learn More," or "Get Your Free Trial," your CTA needs to be specific and aligned with your ad’s objective. Make it easy for them to take the next step without second-guessing. Here’s a Quick Example: I once ran a campaign for a client in the e-commerce space. The original ads were heavily focused on product features and generic CTAs. After applying this 3-step framework—creating a hook around customer pain points, shifting the focus to benefits, and adding a strong CTA—conversion rates jumped by 25%. What’s your process for creating social ads? Have you found that focusing on benefits makes a difference? I’d love to hear how you approach crafting high-converting ads. #SocialMediaAds #PaidSocial #MarketingStrategy #ConversionOptimization #DigitalMarketing #AdCopywriting #SocialMediaGrowth

https://lnkd.in/gpCcjpsU Influencers and social media once brought an air of authenticity, but consumer skepticism is rising. People don’t mind ads—they just don’t want to be misled. With concerns around over-targeting and privacy, trust is shifting back toward traditional channels. So while OLV and TikTok might dominate headlines, don’t underestimate the classics. With the right insights, context, and creative, tried-and-true channels can deliver. Sometimes, a well-executed ‘old-school’ strategy is exactly what your brand needs to stand out.

Over the past year, I've observed a fascinating shift in the advertising strategies of major companies. Brands are increasingly leveraging internet influencers, comic artists, and viral sensations to create memorable and impactful campaigns. This trend isn't just about following the crowd; it's about making bold, strategic moves that resonate with audiences on a deeper, more organic level. Take, for instance, the recent Boat ad featuring the viral personality Samay Raina, known for his sharp wit and comic timing. The ad leverages Samay's popularity and unique style of humor to resonate deeply with audiences, making it not just an advertisement but a piece of relatable, viral content. The ad’s uniqueness stems from its ability to tap into the cultural zeitgeist, harnessing the power of someone who’s already a part of the audience’s daily lives. Viral sensations bring authenticity and relatability that traditional ads often struggle to achieve. Another standout example is Zomato and Unacademy’s collaboration with Samay Raina. These brands allowed him to humorously roast their own identity, showcasing their willingness to embrace humor and even poke fun at themselves. This bold approach not only captures attention but also builds immense goodwill among viewers. It’s a revolution in advertising through platforms like YouTube, where viral sensations like Samay help brands achieve unparalleled organic reach. And it’s not just limited to these examples. Consider YouTube India's collaboration with Neena Gupta for their "Ganji Chudail" video. The quirky, out-of-the-box approach grabbed the internet’s attention and became a talking point, proving that blending creativity with bold personalities can make an unforgettable impact. These campaigns highlight the power of humor, relatability, and cultural relevance in modern advertising. They’re not just ads; they’re experiences that engage, entertain, and leave a lasting impression. As we move forward, it’ll be exciting to see how brands continue to innovate and embrace this revolutionary approach to connect with their audiences authentically.

💢𝗧𝗼 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗔𝗱𝘀 𝗶𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴👇 🔥YOU SEE: The Rise of Interactive Advertising Interactive ads are the vanguard of digital marketing. They beckon users to click, swipe, and engage, offering an immersive experience that traditional ads can't match. In a world where attention is the new currency, interactive ads are the gold standard. 𝗦𝘆𝗻𝗲𝗿𝗴𝘆 𝘄𝗶𝘁𝗵 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 When combined with the authenticity of influencer marketing, interactive ads amplify a brand's message exponentially. Influencers, with their loyal followings and content creation prowess, serve as the perfect conduit for interactive campaigns. They bring a human touch to digital interactions, making every click feel personal. 𝗧𝗵𝗲 𝗔𝗻𝗮𝘁𝗼𝗺𝘆 𝗼𝗳 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 A successful interactive ad campaign hinges on three pillars: 1. 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Aligning with influencers who resonate with your target audience ensures that your interactive content reaches the right eye. 2. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Crafting content that requires user interaction not only captivates but also retains consumer attention longer than static ads. 3. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: #Interactive ads, with their call-to-action prowess, drive higher conversion rates, turning curious clickers into committed customers. 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿 In the realm of interactive ads, data is king. Measuring engagement rates, click-throughs, and conversions gives marketers the insights needed to refine and perfect their strategies. And with influencer marketing, the added layer of social metrics—likes, shares, comments—provides a comprehensive view of a campaign's impact. 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗜𝘀 𝗡𝗼𝘄 As we stand on the cusp of a new era in advertising, the fusion of influencer marketing and interactive ads represents the pinnacle of consumer engagement. It's not just about selling a product; it's about creating an experience that resonates on a deeper level. Brands that embrace this synergy will not only see a surge in growth but will also forge lasting connections with their audience. And in a digital age where connection is everything, those connections are priceless. What's your opinion, tell me here... #InteractiveAds #InfluencerMarketing #coccocads #coccoc

Get some key highlights from here! #interactive_ads #interactive

Influence of Social Media Platforms in Toy Sales. Curious about how social media platforms are reshaping toy sales strategies? Explore how toy companies leverage viral trends and influencer collaborations on social media to reach and engage with their target audience effectively. Want to unravel the secrets behind successful social media marketing in the toy industry? https://lnkd.in/gFQV8GDU #DigitalMedia #Ecommerce #ToySales #ToyBranding #DigitalAdvertising #SocialMedia

😎 Discover seven important changes that will empower you to stay competitive. Learn how to review and revise Google tags, engage influencers, manage audiences on multiple platforms, optimize user experience, and make other vital adjustments. #PromoNavigator #googleads #marketing #advertising #digitalmarketing