917Ventures’ Post

Words cannot express how honored we are to have Joe Zawadzki join us as our Chairman. He is one of the greatest minds who is a visionary, innovator, and connector in the global advertising technology industry. $CAUD #mediamarketing #adtech #adtechnology #digitalmarketing #digitalads #digitalmedia #innovators #leadership #chairman #media #marketing #marketingagency #adagency

I’m thrilled to share that JamLoop has officially welcomed new executive team members in Product Development, Marketing, and Sales! These talented leaders are bringing their wealth of experience to drive innovation, growth, and success in the ever-evolving ad tech space. Check out our latest article to learn more about their vision and the exciting journey ahead! #Leadership #AdTech #JamLoop #Innovation #ProductDevelopment #Marketing #Sales #Growth

Change in your leadership team can be challenging. But by working with the right partners, it can go smoothly and end up with good results. That's exactly what happened for SkyBitz. See how Virago helped create a smooth transition for the company's new marketing leader while also keeping content flowing and engaging leads in the pipeline. https://ow.ly/uEQ350QN0nX #casestudy #successstory #partnerwithVirago #supplychainmarketing #transportationmarketing

This is a good one from Matt Jenkins worth a read. If you're a senior marketer overseeing a significant budget with Google or Meta, the way in which that budget is deployed will need to fundamentally shift for you in order to yield maximum return. We've helped our clients navigate these changes and while they are technically complex and require significant effort and rigour, the real challenge can sometimes be that the business you oversee as a marketer is tightly structured in terms of regionality, audience, and fixed budgets - which is incongruent with the positive impact that AI brings. Hopefully this article helps you understand the key decisions you need to make, and if you haven't started yet, it's important you get moving soon or at a minimum start socializing with your team.

Why does #OrganicSocial, #PaidSocial and #InfluencerMarketing sit in organizational silos in many companies (all with different KPIs)? Organic and paid are two sides of the same coin, and creators are a tactic for both. One leader should be driving all of these towards the same goals to accelerate ROI. (It's me. That leader is me. 😁 ) #SocialMedia

This article makes a great case for in-house vs. agency, but where it misses a bit is its focus on the execution of tactics. What if you don't have anyone driving strategy? Or who has a seat at the leadership table to ensure the marketing strategy is aligned with broader business goals? That's where a #fractional #CMO and a #fractional #marketing team can also be an option to consider (and why it's becoming a more popular model). You get the best of both -- growth-driving strategy and cutting-edge execution. What are your thoughts on in-house vs. agency vs. fractional CMO? Anyone have experience with one or the other? https://lnkd.in/grHG4aeP

Having to "do more with less" has been a common theme across businesses of all sizes for several years. Start-up and scale-up businesses are feeling the pinch as investment funds are more challenging to secure and full-time hires, particularly senior leaders, require higher salaries to bring in-house. Both U.S. and international companies are finding #fractional leadership (think CRO and CMO) helps them "do more with less." And they gain the efficiencies of tools like #GenAI that we routinely use in creative and effective ways for our clients. https://lnkd.in/gCWTrenG

■ Become a Better Leader at the Agile2024 Conference, July 22-26  Solve Real Problems, Master Change, and Deliver Results  ➤ Insights you can't google.  ➤ Sessions designed for real-world impact.  🚀 Register Now and save $200. https://lnkd.in/e_ApuPQh #Agile #Agile2024 #Leadership #Leader #LeadingTeams

150% increase in leads and a 40% decrease in CPL week-over-week on Meta Ads. And was this due to some super-sophisticated technical hack? Nope. It was the result of a killer creative idea. Marketing leaders, if you want to crush your targets, hire a team that knows how to create compelling content that sells. Being data-driven is a given in performance marketing; to truly stand out, be bold and creative.

Exciting news from NIC MAP Vision! 🌟 Their journey with Authentic to overhaul their marketing strategy is nothing short of inspiring. They've seen a significant increase in marketing-influenced revenue, expanded their marketing team, and boosted their market qualified leads. This story is a powerful reminder of how strategic marketing can propel business growth to new levels. It's a must-read for anyone looking to elevate their marketing game. Check out the full story 👉 https://hubs.ly/Q02kCZLG0. #Marketing #Leadership #BusinessGrowth #NICMAPVision