92 Degrees Coffee reposted this
How is it possible that I'm sat in Turkey, talking to a Scottish person about a coffee brand that started in #Liverpool ? Branding, that's how. Let me rewind ⏪ Last week I was in Turkey and I got talking to a woman about the coffee being awful in the Hotel we were staying in. She mentioned about this great coffee place near her house or office (I can't remember which). It turns out that that Coffee place was non other than our good friends over at 92º. That’s when it hit me—THAT is the power of great branding. It seems to me that sales is what you default to when you don’t know how to build a brand. But when you do build a brand your customers do the selling for you, and it’s fuelled by genuine love for what you offer. Jack Brewitt, Gerard Bowers-McIntyre, all of 92 Degrees Coffeeº - keep doing what you guys are doing it's clearly working. Damn Fine Coffee™ -- Collective Digital UK Will Kell Dan Vestergaard Tom Woollam #coffee #branding #content #marketing
This is awesome Hobbs! Love it, thank you for sharing and thank you for being a part of our story 🥳
Love this 👏 Thank you for your kind words, Courtney!
‘Branding is what other people say about you when you’re not in the room’ — Jeff Bezos
Great photo, great post, even better surname 😉
Love this!
Amazing value too for such giant coffees! ha ☕ Much deserved praise for a fantastic brand that we thoroughly enjoy working with 🙌
The scary thing is how big your hands are
It's possible due to passion, focus and desire to do something wonderful! Kind regards Tony
Head of Commercial at Landlord Support - Sales, Marketing and Business Development for residential legal services between landlord and tenant.
2moYou have massive hands or tiny arms.... 😂