....Your growing business needs to have standards.
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If you desire to play in the big league, your growing business, brand, venture or startup needs to have STANDARDS in addition to everything else.
....
Your venture feels 'all-over the place', disjointed, chaotic, and kind-of, sort-of messy because in addition to perhaps, a lack of clarity, it has no standards.
Your growing business needs to have standards....
📌Standards in the choice of customers it serves.
📌Pricing standards
📌Delivery standards
📌Hiring standards
📌Workplace standards
📌Product/Service quality standards
📌Communication standards
📌Relationship-building and nurturing standards
📌Remuneration standards
📌Results standards
📌Image standard
And more.
🔹Standards project professionalism.
🔹They help position the brand as one to be taken seriously.
🔹Having them stresses you less as founder.
🔹They 'neaten' out the business.
🔹Standards help set you apart from your competition.
🔹They can win you new business and retain old business.
And more.
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It was 90 minutes of value with this growing founder. I'm glad this session took place.
By chatting together, we were able to tackle the "standards" problem within her young business, and while giving insights, I too was learning.
The session may have ended positively (grateful for that).
She may have also gotten for herself a month's worth of free email access to me in addition to that, but, one thing stood out for me.
Each time I have to interact with a value client, proffering solutions, I also learn from their experiences and I have come to find that business is just so wide....and almost so wild too!
It never, really stops evolving.
But then, it's what makes us entrepreneurs.
We surmount.
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This is hoping today's post spoke to you in some way.
If your 5+ year business is circling around the "standards" issue too long, email theceounusual@gmail.com to talk.
A happy weekend ahead.
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