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10.9k+ on Instagram | Fashion Designer & Manufacturer | Celebrity Stylist | Founder at WOV & BELLA MODE

🌍 Sustainable Fashion: Is Greenwashing Losing Ground? The crackdown on greenwashing has been a major shift in the fashion industry. As consumers demand transparency, brands are facing tougher scrutiny on how they market sustainability. From major fast fashion companies like H&M investing in polyester recycling ventures to France considering a ‘sin tax’ on unsustainable products, the road to true sustainability is still being paved. It’s time for fashion brands to embrace genuine change and not just a marketing gimmick. #Sustainability #FashionIndustry #Greenwashing #CircularEconomy #EcoFriendlyFashion #FashionRevolution

Greenwashing is definitely losing its appeal as consumers become more aware and demand real action from brands. 

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Saloni Patil

Fashion Designer and Digital Marketing

1mo

Interesting

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