10.9k+ on Instagram | Fashion Designer & Manufacturer | Celebrity Stylist | Founder at WOV & BELLA MODE
🌍 Sustainable Fashion: Is Greenwashing Losing Ground? The crackdown on greenwashing has been a major shift in the fashion industry. As consumers demand transparency, brands are facing tougher scrutiny on how they market sustainability. From major fast fashion companies like H&M investing in polyester recycling ventures to France considering a ‘sin tax’ on unsustainable products, the road to true sustainability is still being paved. It’s time for fashion brands to embrace genuine change and not just a marketing gimmick. #Sustainability #FashionIndustry #Greenwashing #CircularEconomy #EcoFriendlyFashion #FashionRevolution
Interesting
Greenwashing is definitely losing its appeal as consumers become more aware and demand real action from brands.