My fellow Influencer Marketing Managers, PLEASE stop being so stiff and tell the Influencers to follow a script. they get their audience for who they are. By giving them a script, you're stealing the whole point of Influencer Marketing. Let them introduce the product and integrate it into their content through their own creativity, that's going to provide you the BEST results. Giving them a whole script would just make it a worse alternative of Social Media Ads, nothing else. If you're wondering "but how will they integrate it?" ask them. If they can't answer it, they're not the right Influencer. And yes, you should always talk with the INFLUENCER ITSELF for the creatives and content. Their manager isnt creating, they are. If the manager doesn't agree on that, there's a catch. Making the deal through a manager isn't an issue but never finalize it without talking with the one creating the content.
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Influencer Marketing & Talent Management || Social-Media Management & Brand Management
9mointegration part I agree , but see influencer are busy thats why they hire managers otherwise they can do it themselves and save commission percentage