Aardman’s Post

At the end of last year we sat down with Fractional Chief Marketing Officer, Sarah Aird-Mash, to discuss the marketing industry, her vision for the next 5 - 10 years, and how to stay on top of trends in the perpetually evolving marketing landscape. Another insightful entry in our "On the Record with…" series - check it out below. 👇 https://lnkd.in/e4c5YgMz

What are the key roles in a marketing team, and how should they be structured? This is a great perspective for any growing teams. It's a tricky issue because there are so many bases, and skills, to cover. Which are the best to hire, in what order, and how should they be managed. Great article by Alan Mackenzie for GTM HIVE. Link in the comments for ease.

Columbus Day’s importance in advertising has faced growing scrutiny. learn more about the impact and legacy of the holiday’s role in marketing at https://lnkd.in/gik32VPx. #CulturalDebate #AdvertisingStrategy #ColumbusDay #HolidayMarketing #RetailMarketing

Outside of our full-time launch, this is the biggest day in Breaking and Entering Media history. The culmination of 4.5 years of interviews, conversations, and insights has brought us to this moment. Today, we launched The Vault. It is a platform that has only one purpose: to get you a job in advertising and marketing. Nobody on the planet is more equipped to help get people jobs in advertising and marketing than Geno Schellenberger, and we finally have a place for all those tips, tricks, and resources to live. It's $8.33/month, and if you are a student or want to break into advertising, it's the only resource you'll ever need. Please share this with anyone aspiring to break into the advertising/marketing industry. It's about time we leveled the playing field. The Media School - Indiana University Gies College of Business - University of Illinois Urbana-Champaign UNC Hussman School of Journalism and Media Fordham Gabelli School of Business Michigan State University Department of Advertising and Public Relations University of Miami School of Communication American Advertising Federation at Illinois VCU Brandcenter University of Florida Ithaca College https://lnkd.in/gxx5h2Dp

Marketing teams are drowning in content demands while the digital ad landscape explodes with complexity. How do you stay afloat in this era of relentless innovation, speed, and variety? The answer lies in a powerful combo: AI-powered Creative Automation Honored to share my thoughts in ADWEEK on how CMOs and Marketing Leaders are increasing performance by streamlining their creative and media efforts, optimizing for new trends, and closing the content gap. #celtra #creativeautomation #CMO #modularcreative

Dive into the world of modern marketing with the MoxCar Marketing + Communications presentation on Shared, Owned, Paid, and Earned media. Discover how to harness these diverse channels to elevate your brand's visibility and influence. This conversation will equip you with the basic knowledge and strategies to effectively leverage all four media types. Join us to unlock the magic and understand the intricacies of each channel, ask questions, and propel your marketing efforts to greater heights in 2024. Register here: https://bit.ly/3T4REIF

The best time to plan for the New Year was last year, but if you are an attorney and haven't yet started planning to have the best 2025, message me to let me know when you can talk about having the best marketing strategy this year!

Ready to access these game-changing resources? Connect with your VP of Marketing today!

Thrilled to be back at WBEN recording our election coverage campaign! 📺🗳️ Key insights from marketing for lawyers that apply to all industries: 1. It's a long game - immediate results are rare. 2. Focus on consistent branding, not short-term gains. 3. Build recognition for when clients need you most. Our approach? We don't wait by the phone after commercials air. Instead, we steadily build our brand presence. The results? Remarkable. Remember: In marketing, consistency is king. Your audience may not need you today, but when they do, your persistent presence will make you their first choice. What's your experience with long-term marketing strategies? Share your thoughts below!

Didn't make it to our Big Topics in Marketing event? No worries! Our blog post captures the essence of the event, providing valuable insights on purpose-driven branding. Dive in! https://lnkd.in/gk-pTPUA