Aaron Harper’s Post

Rolling Suds CEO & Owner | Responsible Franchising | Visionary | Founder

5mo

Most people should not franchise their business, and here's why. Franchising is a completely different business model than the business owner is in. They should not franchise until they've proven out the model in multiple markets. Business owners should learn how to be a franchisor, before starting to franchise. #franchiseopportunity #success #essentialbusiness #RollingSuds Head to https://lnkd.in/gskFk-5j to find out more about franchising with Rolling Suds.

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So most people should not franchise their business, and here's why. Franchising is a completely different business than whatever the business owner that decides to franchise their business is good at. O let's say someone has a good epoxy coatings business or good lawn care business. They're really good at that business. They've perfected their processes and their systems for lawn care. Then when they step into franchising, it's a completely different business. It requires different skill sets, different infrastructure, different support structures, different capital. And so many different elements. What happens is, is the person who decides, oh, I want a franchise business now no longer can pay attention to their business that they love. They have to go start another startup. And they sell franchises and they don't know how to support the franchisees. And so most people should not franchise their business until they've proven out the model in multiple markets. Maybe they've opened corporate locations and then maybe they sell. Corporate location to a family member and that becomes their first franchisee and so they can learn how to be a franchise. Or people think, OK, I'm going to franchise business because it's a good business and I want someone else to go buy this business and then they can open multiple locations. It's way more complicated than that. So most people should not franchise their business.

Maximizing Marketing ROI with Direct Mail

5mo

Perfectly said!!!

Steven Shortino

Steven Shortino

CEO of iSmash | AI-Driven Founder

5mo

Great video Aaron!

You know how franchisors can struggle to drive success to their service based franchisees? I can help with that.

5mo

Yes, great explanation!

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Aaron Harper

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