Aaron James Leong’s Post

We are incredibly late to the party when it comes to sharing our inspiring, enthusiastic first post of the year, but we can all agree that January 2025 has felt a little different. With that said, Say Little has had A LOT to evaluate over the past 12 months giving us a clear vision for our future. (aka we have an updated reel). https://lnkd.in/g5mkn8Wb So...here goes... As we step into the new year, we remain committed to partnering with B Corps and purpose-driven brands to create commercials that resonate deeply, inspire action, and drive positive change. 💡 What’s new for 2025? This year, we’re doubling down on: - Telling more impactful stories that matter. - Collaborating with visionary brands to amplify their mission. - Continuing to innovate with tools like spec edits and deep audience analysis to deliver exceptional results. 🚀 Let’s Make a Difference Together! (It feels good) If you're in your strategic planning phase, Say Little Productions is here to help you craft commercials that elevate your brand and connect with your audience. 📩 Ready to make 2025 the year your message inspires change? Let’s chat!

Check out this tip for your ad strategy from Shay Elkoby, Business Growth Team Leader at Unity 💡 Use frequency capping and pacing to prevent ad fatigue and protect your users’ experience.

One of my favorite campaigns to date! Introducing Eye Don't Miss socks - the ultimate choice for professionals who aim high and shoot with precision. Experience the comfort of combed cotton and the confidence to make every shot count! Check out the video ad I created for a client. #UGC #ProfessionalPrecision #Socks #ContentCreators #maleugc #contentcreator

Getting the right brief from your client means that you are already winning half of the battle. Don’t you think so?! Let’s tame the Briefing Beast. Here is a simple guide for you to get the perfect brief, and create a killer campaign. Check this album. Happy briefing to you all! #Kepler_Marketing_Agency #Digitalmarketing #EffectiveBriefing

🤘 Liquid Death flips the script on conformity and reshapes expectations in the water aisle. By embracing the unexpected, they've not only captured attention but cultivated a loyal following. What can we learn from their bold approach to brand success? 🤔 #BrandStrategy #ChallengerBrand #DisruptiveBrand #Marketing

🤘 Liquid Death flips the script on conformity and reshapes expectations in the water aisle. By embracing the unexpected, they've not only captured attention but cultivated a loyal following. What can we learn from their bold approach to brand success? 🤔 #BrandStrategy #ChallengerBrand #DisruptiveBrand #Marketing

FYI: Why Reps and Warranties Matter When You Sell Out-of-Home Assets (Billboard Insider): That’s the lesson of Landmark Infrastructure vs R.E.D. Investments. Billboard Insider’s take: There are two ways to sell out-of-home assets. (1) As-is, where-is with warranties only as to title to the asset and authority to sell. Most buyers will not agree to this or will demand a much reduced price. (2) With customary reps and […] #DOOH #digitalbillboards #digitalsignage

You’re only one great hook away from a winning ad. Focus on: • A bold question • A surprising stat • A clear promise The first line makes or breaks your ad.

Naming matters. A gravy train involves neither gravy nor trains. A coat of arms isn't something Lady Gaga might wear. A Dutch oven wouldn't be great for prepping a meal in The Netherlands. Performance marketing doesn't 'perform' in the financial long run, and is mostly devoid of any captivating performance in its content. In a new ad effectiveness course, Advertising Principles Explained, Orlando Wood & Paul Feldwick suggest an alternative term: 'salesmanship' (vs. showmanship for long-term, fame-focussed, brand-building) and talk about which you should prioritise for commercial success. https://lnkd.in/eqjMY3xh #marketing #advertising

FYI: Why Reps and Warranties Matter When You Sell Out-of-Home Assets (Billboard Insider): That’s the lesson of Landmark Infrastructure vs R.E.D. Investments. Billboard Insider’s take: There are two ways to sell out-of-home assets. (1) As-is, where-is with warranties only as to title to the asset and authority to sell. Most buyers will not agree to this or will demand a much reduced price. (2) With customary reps and […] #DOOH #digitalbillboards #digitalsignage