Aaron Reeves’ Post

I did 1000 cold calls a week for 3 months straight using an auto-dialer as an SDR. Here’s what happened. I burnt out and barely got any meetings. The spray and pray method can seem enticing. But after becoming way more strategic as an AE & AM. I’ve realized strategy beats high volume. I’ve looked through closed dead/lost reports and found gold. Booked 10 meetings on one Friday doing this method. What do you think works best, strategy or high volume?

I did 1000 cold calls a week for 3 months straight using an auto-dialer as an SDR. Here’s what happened. I burnt out and barely got any meetings. The spray and pray method can seem enticing. But after becoming way more strategic as an AE & AM. I’ve realized strategy beats high volume. I’ve looked through closed dead/lost reports and found gold. Booked 10 meetings on one Friday doing this method. What do you think works best, strategy or high volume?

Ever wonder where our time goes as SDRs? Let me give you the breakdown of our daily juggles ⤵ 📞 Chatting it up with prospects, about 50-60% of the day. 🎯 Qualifying leads, a solid 20-30% chunk. 🗓️ Setting appointments/demos, carving out 15-25%. ✉️ Crafting personalized/relevant emails, a cool 15-20%. 🌐 Digging into market/problem research, spending around 10-15%. 📚 Personal growth time, always making room for 5-10%. Life as an SDR isn't just about the numbers, it's the art of connecting with fellow humans, - On the other side of the phone. - On the receiver side of the email. - Passing your emotions via your videos. - Staying on top of problems shaking the Industry. How do you navigate your daily SDR journey? Like, comment, follow, share.

How it feels SDR'ing in august🤣 You'll receive more OOO emails than anything else People don't want to talk on the phone (And definitely don't want to be listening to your pitch whilst trying to enjoy their holidays) Yes, fewer conversations & conversions may happen Yes, it can feel frustrating But keep the momentum up & results will soon follow! See how I'm not losing the will to live (yet)... Very mindful. Very understanding. Very demure. 💅🏼 #sales #sdr

The funniest cold call I’ve heard happened because we had a competitor called “Ask Nicely.” The SDR cold called a guy, gave his pitch, and then asked how they were measuring customer experience: Prospect: “Yeah we’ve got a tool in place for that.” SDR: “Can I ask what it is?” Prospect: “Ask Nicely.” SDR: *nervous chuckle* “Can I please ask what tool you are using?” Prospect: SDR: Prospect: 😂😂😂

Here is something that helped me as an SDR. Understanding what other problems your personas deal with other than the problem you solve for. Understand how those problems would rank and where your problem typically would fall. This way you will truly come off as someone who understands what is top of mind and earn a little more trust. Imagine on a cold call you mention 1 or 2 of those other problems that might be top of mind and ask how they would rank those. You help your company understand what they are competing against outside of just your competitors. People know more than ever that when asked if they are dealing with just that one issue and you solve for that then it is still more about you and not them. Something to think about for 2024.

I wholeheartedly agree with all the points raised in this discussion. Drawing from my own experiences selling into the Mid to Large market, I've found that being well-informed is paramount to success. While initially, I did see some results from making numerous calls, I noticed a significant improvement in outcomes when I approached each call with a clear purpose and a tailored talk track based on the specific persona I was engaging with. This personalized approach not only increased my effectiveness but also fostered more meaningful interactions with prospects. Learn from your calls. Great post #sdr #saassales #techsales #opportunities

These 5 mistakes will cost you >70% of your inbound leads 👇 1️⃣ Not letting prospects schedule a demo on your website. 2️⃣ Round-robinning inbound leads to your SDRs. 3️⃣ Waiting more than 5 minutes to follow up with an inbound demo request. 4️⃣ Not responding to prospects who inbounded during the weekend, until Monday morning. 5️⃣ Making them first meet with an SDR, in order to be “qualified”, before letting them see an AE. Did we miss anything?

F**ck the mock cold calls, just pick up the phone. As an SDR I consistently hit around 100-200 dials/day. I still did around 60-100 dials/day as an AE. The fear to call someone goes away after all the high volume. And I’m not saying to never do mock cold calls. I’m saying, don’t be afraid to just go in and fail forward. That’s how I learned the fastest. No point in overthinking it. Would you rather over-prepare on mock cold calls or make the real dials and learn from your mistakes?

F**ck the mock cold calls, just pick up the phone. As an SDR I consistently hit around 100-200 dials/day. I still did around 60-100 dials/day as an AE. The fear to call someone goes away after all the high volume. And I’m not saying to never do mock cold calls. I’m saying, don’t be afraid to just go in and fail forward. That’s how I learned the fastest. No point in overthinking it. Would you rather over-prepare on mock cold calls or make the real dials and learn from your mistakes?