Aayush Raut’s Post

Greetings connections! I am excited to announce that I have successfully completed the live sales and distribution project offered by CavinKare. The project involved conducting shelf analytics in over 120 stores, including Kirana stores, supermarkets, medical shops, and cosmetic/fancy stores. During these visits, I engaged with distributors, retailers, and shopkeepers to gather insights and information. Throughout these engagements, I actively interacted with shopkeepers to gather essential data on product placement, sales trends, and consumer behavior. Also, I gained firsthand insights into the intricacies of retail operations, particularly regarding the prominence and accessibility of products on shelves. This experience underscored the pivotal role that visibility plays in influencing consumer purchasing decisions. Overall, This project provided a significant learning experience, improving my communication skills in real-world business settings, as well as strengthening my ability to analyze data obtained from shopkeepers. Additionally, it underscored the critical importance of product placement on shelves and its visibility in influencing consumer behavior and sales.

How do you identify new sales opportunities? ✏️ Walking the market, as a shopper and not as an executive. Taking the trolley in a supermarket and acting like a shopper, observing other shopper’s behavior and ‘reading’ category management of sophisticated companies. More specifically the leaders in their markets. Also, by understanding new channels’ role and occasions for consumption. For example at work channel requires different solutions and packages, whilst pricing is quite different than retail. Another aspect that requires focus is how different generations perceive the use of single serve and multiserve packages, even brands and categories. Finally, getting ideas from discussions with friends regarding their needs for quantity, flavors, kids and healthy style of living regarding ambient or chilled products.

Sales 🤝 Marketing. Ensuring synergy between departments remains a paramount focus for us at Cost Cutters UK. We guarantee that our teams stay informed about each other's projects, facilitating guidance and collaboration opportunities. #Costcuttersuk #CCUK #salesandmarketing #teamwork

Shapes and Sizes influence sales ? UZON , a worldclass branded product in the wellness and lifestyle space creates unique all Natural products using ingredients such as Shaof Soap nut (Sapindus sp) and Shikakai (Acacia concinna) etc etc. It is free from chemical surfactants, parabens and petrochemicals. It is a mild, low etc etc. You ask, IF THE PRODUCT IS SO PROMISING, WHY NO SALES for UZON ??? UZON’s sales & marketing realised their bottling was just “regular” and they need to add “spark” to get noticed and picked, amongst the plenty options in shopping and online ailes. After a while, they changed the shapes of the bottles and gained sales nirvana. The sales hit the ceiling, increased by 700% instantly and UZON became a part of each shopping basket.

RHx for Displaying Sault Products at Retail Counters: The Secret to Success In my 17-18 years of retail career, I’ve learned one golden rule from the retail king of India aka Kishore Ji: Jo dikhta hai, woh bikta hai! 👀 When we give products to retailers, nothing should gather dust in basements or be hidden away on some lonely shelf. Every single item should be displayed well and sold well. 🎯 Whenever we visit a retail store, this is the 4️⃣ step RHx we ask our retail partners to follow for Sault - Revolution Inside products: ✅ Full Display, Prime Spot (The first non-negotiable): We get the best display arrangement in the store. 🤔 Why? It drives customer attention, boosts sales, and ultimately enhances the store’s profitability. A great display is a silent salesperson who works 24/7. ✅ Follow Us on Social Media: We ask all our retail partners to follow our social Media handles. 🤔 Why? This is where they’ll get relevant updates, product details, and direct connections with our brand. Plus, they’ll be the first to know about special offers and campaigns. ✅ Proper Training About Products: Our partnership doesn't end with products on shelves. We ensure every store gets proper training. 🤔 Why? So that their staff can confidently recommend our products to customers. This empowers the team to not just sell but to sell well. We’ve turned this system into a consistent routine for all our retailer partners to ensure that every product we offer has the best shot at the retail store. With these simple steps, we’re helping stores increase visibility and improve sales of our Sault products. What do you think of this routine? #RHx #AmitSharma #Sault #RetailManagement #ChannelPartners #BusinessTips #Routine #Habits #Experiments

What it takes to be good Key Account? Almost 3 years I have been learning how to manage channels, brands and product groups in Home Appliances: from humble opinion can state that the most valuable skill for sales manager is to forecast possible problems, stave off or solve them. Signalizing in advance stock shortage, forecasting market results and collecting info about Competitors promo bring value to KAM as commercial specialist. Everything turns around data collecting and market research. To conclude, in time where every aspect of business are digitalizing and IT skills increase in value,constant is that commercial skills are still needed by market to manage business in right way. Leave comments and share your own experience in sales ✌🏽 #mdabusiness#forecast#bringvalue

Understanding the best way to continue optimization of the in-store Merchandiser and Advocate. FMCG - should be everly ready to bear the cost associated with this resources . Reason: In this era of products price instabilities, the works of all sales managers is to ensure that their products are well placed and very visible at all times. Note: we as sales managers can't be there in all our coverage stores when the end users make the difficult choices. In the final analysis, the Merchandisers work in the Modern trade is indispensable - if these products placement and bold visibility is to be maintained. Laying them off in an attempt to reduce cost - has a lot of implications to the brands within its category - remember, Modern Trade is our future market. The conventional open market will soon disappear.

🛍️ Store Managers, optimize your operations! 🛍️ Implement store-specific sales and pricing strategies with the help of Purply! Analyze Nordic sales data to adjust campaigns effectively and maximize sales opportunities in your store. 👉 Curious to learn more? Reach out at contact@purply.io for a demo! #Fashion #StoreManagement #MarketIntelligence

Let’s talk about the sales path in a physical setup! From attracting customers, and answering queries, to creating that perfect in-store experience—every step counts towards sealing the deal. But the real magic? Aligning each step to meet your customer’s needs and expectations. Stay tuned as I break down how physical sales channels can work in harmony to boost your business growth! . . . #AyazAwan #ShakeelAhmadMeer #MeerGroup #MeerBusiness #SalesStrategy #PhysicalRetail #CustomerJourney #SalesPath #BusinessGrowth #RetailSuccess

The ongoing success of private label brands is only going to continue in the coming years. Private label is the future of consumable #grocery #retail. Market share will continue to grow as both large, publicly-traded national retailers and small local independents embrace private brands as a critical element of differentiated and hyper-localized #assortment. In Europe's core markets, private label accounts for nearly 40% of total grocery sales and yet continues to grow. The US market continues to follow the path of European shoppers as retailers continue to create more sophisticated offers. The most recent #PLMA report on 2023 private label trends, in partnership with #Circana, is extraordinarily detailed and incredibly insightful. Just a few highlights: - Roughly $1 out of every $5 spent on consumables in the US today is a private label brand. - With $236B in sales, private label is the ultimate "big brand" though admittedly highly complex - Share growth is absolutely extraordinary, up 34% (or $60.2B) since 2019 What this means for manufacturers: - As a national brand, you must have a private label strategy. In many cases, you need to view them as competition but also as a potential avenue for growth. -As an emerging or mid-tier brand, private label creates a path to break through with larger retailers as a supplier. It helps you carve out a relationship with critical merchants and buyers while also learning about retailers' strategies. When executed effectively, it also can lead to conversation about branded assortment. - Within this space also don't discount the opportunity of exclusive branding for retailer. Breaking through in one retailer for several years and getting all the elements of your brand and supply chain strategy on track, then growing from there to new channels. #privatelabel #privatebrands #storebrands #growthstrategy #hyperlocal #optimizedassortment #value #innovation Uri "Greg" Gutierrez PLMA - Private Label Manufacturers Association PDG Insights