AB InBev’s Post

Magnite's latest research “SPO: A Buyer’s Perspective” surveyed advertisers in the US, UK, and Australia and found that they work with an average of 4–6 SSP and DSP partners. Download the research here: https://lnkd.in/etis9dh5

Curious about the driving forces of the M&A landscape in 2023 and what lies ahead for 2024? Tune into WT 360 where Washington Technology Editor-in-Chief, Nick Wakeman, and Baird Managing Director, Jean Stack, examine the pivotal moments of the past year and forecast the road ahead. https://lnkd.in/eTfDH8qx #WashingtonTechnology #WT360 #mergersandacquisitions #trends #federalspending 

✏️NEW CASE STUDY✏️ Do you want to drive a 15% YOY increase in media performance with your partners? If so, read on... In our latest RMA Case Study, discover how we transformed a multi-portfolio global advertiser's approach to their biggest global media partnerships, maximising commercial and strategic value and identifying future scalable opportunities. Find out more here https://lnkd.in/eU_acPWr #responsiblemarketing #mediapartnerships

Retail Media Networks (RMN) are continuing to grow in popularity, but with explosive growth has come confusion about what exactly a RMN is. We have put together a brief outline on what RMNs are and their benefits to advertisers and retailers themselves. https://lnkd.in/g3WGaYHx #DigitalMarketing #Marketing

Don't lose your edge in the digital arena! In today's fast-paced online world, your competitor is just one click away. But with TDC Worldwide by your side, you're not just competing – you're dominating. Unlock the power of strategic digital marketing with us and stay steps ahead of the game! #TDCWorldwide #DigitalDominance #StayAhead

"So, as a Gillette advertiser, I can say I want to see 18-24 year old's who are interested in X, Y, Z, and I can target them through the Boots UK Advantage Card data, not just through Boots.com or in Boots stores, but anywhere you can display a digital advert. Whether that be Meta or Spotify, YouTube, we can link it all the way up the horizon now. Because we're using retail data to target these customers, we can track what they do afterwards. So not only can we target efficient audiences, we can then see whether they go on to make a purchase. It's about efficiently targeting people and understanding the impact of that advertising." Samuel Knights Boots Media Group #retailmedia #retailmedianetworks #commercemedia

Part 2: A Closer Look at PMax's "Black Box" "Performance Max promises the world, but what does it really show you?" At first glance, PMax campaigns offer a simplified advertising solution. Yet, they operate as a "black box," providing minimal insight into their inner workings. Limited Campaign Controls: PMax's streamlined approach means missing out on optimizations available in other campaign types. Opaque Insights: The system offers little visibility into how campaigns perform across Google's various channels, making it hard to assess effectiveness. Despite Google's efforts to enhance PMax with more insights, the platform still lacks crucial feedback necessary for informed decision-making. #Marketing #DigitalMarketing  #MarketingAnalytics

Great feedback from CLAIRE WHELAN We look forward to working together again in the future! 👍🙂 Support us with your ⭐️⭐️⭐️⭐️⭐️ Google Review... #googlereview #customerservice #sussex #localbusinessuk #LocalBusiness #signs #Sign #CustomerReview #signage #CustomerExperience #customersatisfaction

The tides are shifting in retail media. With challenges like ad fraud, data complexity, and margin compression, navigating these waters can be tricky. But with the right strategies and smart planning, you can steer your brand's ship toward success. 🚢 Our latest guide with insight from Jay Friedman and G-Comm's Angela Myers is your map to mastering retail media’s open waters. Download now: https://bit.ly/4ctPDN2 

The tides are shifting in retail media. With challenges like ad fraud, data complexity, and margin compression, navigating these waters can be tricky. But with the right strategies and smart planning, you can steer your brand's ship toward success. 🚢 Our latest guide with insight from Jay Friedman and G-Comm's Angela Myers is your map to mastering retail media’s open waters. Download now: https://bit.ly/4ctPDN2