AB Tasty’s Post

Convert with emotion, connect for impact. 🧠 It’s time for Optimization Snaps with AB Tasty! Every single decision in life is driven by emotion, making customer journeys a series of emotional choices. How can you take human emotion to boost conversion rates? Talia Wolf, Founder & CEO at Getuplift, explains how understanding and addressing these emotions can transform your conversion optimization strategy: - Solve People’s Problems: Optimization isn’t about tweaking elements—it’s about identifying your prospects' pains and translating them into better landing pages, emails, and messaging. - Tap into Real Intent: People don’t buy based on features or pricing—they buy based on emotion. Uncover the emotional drivers behind their decisions. - Speak to Your Customers: To drive more conversions, meet your customers where their emotions are. Understand their challenges and use those insights to shape experiments that resonate. Tap into emotions to unlock conversion potential. Dare to go further with AB Tasty. #optimizationsnaps #emotionalmarketing #boostconversion

Convert with emotion, connect for impact. 🧠 It’s time for Optimization Snaps with AB Tasty! Every single decision in life is driven by emotion, making customer journeys a series of emotional choices. How can you take human emotion to boost conversion rates? Talia Wolf, Founder & CEO at Getuplift, explains how understanding and addressing these emotions can transform your conversion optimization strategy: ✅ Solve People’s Problems: Optimization isn’t about tweaking elements—it’s about identifying your prospects' pains and translating them into better landing pages, emails, and messaging. 👉 Tap into Real Intent: People don’t buy based on features or pricing—they buy based on emotion. Uncover the emotional drivers behind their decisions. 🔊 Speak to Your Customers: To drive more conversions, meet your customers where their emotions are. Understand their challenges and use those insights to shape experiments that resonate. Tap into emotions to unlock conversion potential. Dare to go further with AB Tasty. #optimizationsnaps #emotionalmarketing #boostconversion

Did you know that 80% of human decisions are driven by human emotion? 💙 It’s time for Optimization Snaps with AB Tasty! Convert with emotion, connect for impact. 🧠Talia Wolf, Founder & CEO at Getuplift, explains how understanding and addressing these emotions can transform your conversion optimization strategy: • Solve People’s Problems: Optimization isn't about tweaking page elements—it's about understanding the pains and problems your prospects face and translating that into better landing pages, emails, copy, and messaging. • Tap into Real Intent: People buy based on emotion, not features or pricing. Uncover the emotional drivers behind their decisions. • Speak to Your Customers: To boost conversions, meet your customers where their emotions are. Understand their real challenges, connect with them emotionally, and use those insights to shape your experiments. Tap into emotions to unlock conversion potential. Dare to go further with AB Tasty. 💡 #optimizationsnaps #emotionalmarketing #customercentric #experimentation #optimization

AARRR is a widely used framework in growth and product management, summarizing key stages of the customer lifecycle. It stands for: 1. Acquisition: How users discover your product (e.g., ads, social media,). 2. Activation: The first experience users have, ensuring they understand the value (e.g., signing up, onboarding). 3. Retention: Keeping users engaged and coming back (e.g., email reminders, notifications). 4. Referral: Encouraging users to refer others (e.g., sharing links, incentives). 5. Revenue: Monetizing users (e.g., subscriptions, purchases). It’s often referred to as the “Pirate Metrics” framework because it sounds like “AARRR!” #AARRR #Product #Management #Business #Requrement #Diagram #Metrics #BRD #FRD

How do you put empathy into your experimentation strategy? At Quantum LEAP, hear how the team at Lovesac uses analytics and experimentation to deeply understand their customers and create experiences that adapt to their needs. Emily Salcedo, Digital Experience Manager, Ecommerce at Lovesac, and Mary Kate Cash, Head of Growth Marketing, North America at AB Tasty, will share actionable insights and proven strategies to help your team harness empathy to fuel growth. Customer journeys are more complex than ever—let Lovesac’s winning strategies inspire your next breakthrough. #QuantumLEAP2025

Customer Journey Mapping: Where the Game Will Be Changed for Yay Nuts If there’s one tool that has indeed revolutionized the way we know our audience, that must be Customer Journey Mapping. Recently, we spent time mapping out the potential journey a customer might take before deciding to buy Yay Nuts. It's essentially a series of interactions, from the first search to checkout and let me tell you, this exercise was a game changer. Here’s how it helped us: ⿡ Creating Content That Resonates We realized pretty quickly that one key interaction for our audience is searching for snacks on Google. So, we dove into tools like Answer the Public to understand what terms people were searching for. The result? Content ideas aligned directly with what our audience wants to know. Snack trends? Health benefits? Now we do it all for the things that actually matter. ⿢ Locating New Bases of Customers Journey mapping really forced us to think of an audience greater than what we’d normally target. We realized there’s a whole new segment of customers we hadn’t considered before somewhat hidden potential. Now, we can pinpoint and address them with very specific messaging. ⿣ Driving Product Innovation It also allowed us to better understand where customers would like to see us improve our product. Inspired by this research, we’re taking steps to refine and innovate. Stay tuned exciting things are on the horizon! ⿤ One Step Ahead Probably the biggest win was identifying potential pain or delight points for our customers. When you know where the challenges lie, you can fix them before they become a problem. It’s all about being proactive, not reactive. ⿥ Creating a Customer-First Mindset Arguably the most valuable outcome? This exercise really cemented a customer-focused mindset across every department at Yay Nuts. From product development to marketing, we’re all aligned around what our customers need first. Customer Journey Mapping is not a strategy but a frame of mind. It helps you see your business through the eyes of your audience, and that’s where real growth begins. Have you mapped your customer's journey? What is the most important point you took away from that exercise? Let’s share! #CustomerJourney #CustomerFocused #YayNuts

Personalization is key to driving sales, and Starbucks knows it. While walking by a Starbucks this morning, I received a notification for extra stars on my favorite drink. It got me thinking, wouldn't it be great if B2B marketing had this level of personalization? Well, now it can with PathFactory. PathFactory helps you target the right person with the right content at the right time, so they buy. Check us out at www.pathfactory.com. #personalization #B2Bmarketing #sales

🚀 Transform Your Traffic into Loyal Customers with Explore! 🚀 Introducing the ultimate A/B Testing Tool that empowers you to convert traffic into customers effortlessly. With Explore, you can back your experiments with actionable data by running A/B tests, personalizing experiences, and implementing overlays to optimize conversion rates from your existing traffic. Why choose Explore? 🔹 Lower acquisition costs 🔹 Acquire more customers 🔹 Boost revenue Unlock the potential of your current audience and achieve your business goals with precision and ease. Don't miss out on maximizing your results – Try Explore today and see the difference! 💡 #ABTesting #CustomerAcquisition #DataDriven #BusinessGrowth Click for details : https://lnkd.in/djBfPHHx

Feeling overwhelmed by the need to create personalized content for different purposes? Autovid AI has you covered! From personalized marketing videos to customized customer onboarding experiences, our platform empowers you to create impactful videos for every occasion. Autovid AI helps you create personalized videos featuring your digital clone, ensuring a genuine connection with your audience. Let's make your videos stand out! Visit AutovidAI.com to learn more.

We’re packing our bags and heading to Austin for #ForrB2BSummit in a few weeks! ✈ If you’re part of the 64% of B2B marketers who struggle to deliver the kinds of personalized experiences self-service buyers expect, you should definitely stop by booth 521. You’ll like what you’ll find……and of course we’ll have fun swag too! Let’s talk about how to deliver personalized engagement at scale: https://lnkd.in/e5uYYjUA #ForresterB2BSummit #B2BMarketing #Personalization