Abercrombie & Fitch Co.’s Post

What's New to TheStreet... 👗 Abercrombie Won by Leaving Teens Behind. Hollister Sticks with Youth! 👕 While Abercrombie shifted focus, sibling brand Hollister is staying true to its teenage roots, adapting to post-pandemic trends and teen desires. 🌟🛍️ Do you think Hollister's strategy will pay off? Share your thoughts below! Share your thoughts!💬👇🏻 👉🏻Follow New To The Street for more! #fashionnews #abercrombie #hollister #teenfashion #businessnews #business #news #newtothestreet

How do you quintuple your company’s stock over the course of a year? "If you’re Abercrombie & Fitch, the answer is as simple as listening to your customers." I am aware there are a lot of people who say "why would you ask the customer...they don't know" or cite Henry Ford's "they'd ask for faster horses" quote. But a lot of great brands do listen to the customer properly and profit. #advertising #advertisingagency #accountplanning

What's New to TheStreet... 👗 Abercrombie Won by Leaving Teens Behind. Hollister Sticks with Youth! 👕 While Abercrombie shifted focus, sibling brand Hollister is staying true to its teenage roots, adapting to post-pandemic trends and teen desires. 🌟🛍️ Do you think Hollister's strategy will pay off? Share your thoughts below! Share your thoughts!💬👇🏻 👉🏻Follow New To The Street for more! #fashionnews #abercrombie #hollister #teenfashion #businessnews #business #news #newtothestreet

Saving Retail…It’s not always the Miracle on 34th Street story for retailers. They don’t need miracles they just need smarter strategies. Creating experiences are easy to say as a fix to competion and very much a challenge to create and please everyone. It’s easy to go down that rabbit hole of chasing someone else’s ideas. I see it everyday. I’ve at tables at conferences next to retailers large and independents. Who shake their heads in disbelief. That’s why these conferences are not as exciting or meaningful. There is too much What And Why! Not The How!! And nor is it as easy as playing the game “Operation” where you can restart from a mistake. Many have it all wrong about retail, if only it were as easy to please the diversity of faiths, lifestyles and economic ability to buy. If only it were as easy to find the capital to start anew. It’s not! I can tell you that many retailers are tapped out on inspirational speeches and undeliverable ideas without deeper pockets and risks. They are tapped out listening to presentations with a one sided view that isn’t realistically possible to pursue or it just doesn’t fit their brand. And playing retail Monopoly is not safe either. There is something missing in retail. We’re not thinking like the consumer, we are thinking about creating mousetraps and old school marketing idioms that need reflection and a refresh. Sometimes they need to be abandoned. One retailer that I experienced in Montreal. Does two trunk shows a year. The ironic part of it the product they carry is available everywhere else. But in the minds of consumers and the media they are the leader in fashion, service and experience. They created that reality. There is another thing missing…a younger vision of what retail must become. I am reminded of Motorola when they brought in teenagers to ask them what they were looking for in a cell phone. And one voice asked can it come in another color other than their steal black? That’s what missing…retailer are not thinking young. Invite customers to your stores treat them to coffee or wine and snacks after hours. Give them a show to remember. Ask them what they want to see? #retailing #strategy #ceo #technology #innovation https://lnkd.in/gDaCsBRa

Great example of how proper market research can unlock the needs of your audience and how you can make sure you meet them - by listening to their current audience, Abercrombie & Fitch grew their stock price by 400% over the course of the last year. Most companies have an idea of who their ICP is, and it's always worth asking these people what they are looking for from a brand like yours... and if you are delivering what they want (whether if its from formal surveys or less formal, digital audience research via reviews, reddit threads, and social listening). Then you can work to bridge the gap between what you are offering and what your customers want to spend money on. Of course, its always worth considering if your ICP needs to be reevaluated. For example, Stanley Thermos were originally sold to construction workers and was marketed as the cup for the "man's man." However, one social media woman discovered the cup, fell in love, and started sharing it with her followers. The marketing team at Stanley took notice. They then made lots of pastels and pink and started marketing them to women... and now women all over the US show off their Stanley water bottles (well, until the lead debacle). TLDR: Listen to your audience and consider if there's additional audiences who could benefit from your product... and test, test, test. #Marketing

"Abercrombie has been undertaking a quiet transformation, reimagining everything from its target customer to its supply chain. And from the brand’s financial results, it appears that the new generation of twentysomethings like what they see in this new iteration of Abercrombie." This latest article by Fast Company covers the A&F Co. journey and how we've reimagined our target customer. Read more below. 🔗

Check out my recent blog post exploring the ethical and legal concerns Abercrombie & Fitch Co. faced, their impact on consumer engagement, and the transformative journey that reshaped the brand. Find out more here: https://lnkd.in/eUk9Uxgb

What interesting concepts: listening to your consumer to provide what they want, making them feel represented in advertising, and examining supply chains to make them more effective. I love a good come back story. Bring your popcorn for this one. There’s definitely more to come with the Hollister reposition. https://lnkd.in/gQuRYGdx

Love to see the vibrancy in US retail stores. Leveraging digital sales data to inform your location strategy is a great start, but don’t forget to cross-reference those geographic sales with your media placement. If all your targeted ad spend is in NYC and your sales are also in NYC, you’ve discovered a self-fulfilling prophecy vs. a real estate strategy! #retail #realestate #stores https://lnkd.in/gvQ3Ctdd

🚀 Transforming a Brand: The Abercrombie Story 🚀 Think Abercrombie & Fitch is stuck in the past? Think again. Our co-presentation with A&F was a masterclass in brand evolution. "America's most hated retailer" to a Gen Z magnet - A&F's journey is nothing short of remarkable. Under CEO Fran Horowitz, they turned the tide. Their secret? Listening to customers and adapting fast. Nicole Berg, A&F's Senior Director of Customer Insights, joined us to unpack this story. Leveraging YPulse insights, A&F rewrote its narrative. From cultural misfit to consumer favorite - A&F's transformation is a playbook for brands aiming to stay relevant. Watch our session for key insights and strategies. #AbercrombieTransformation #BrandRevival #YPulseInsights #MarketingStrategy #ConsumerFirst 🛍️📈💡