about-face beauty’s Post

It's not just another trade show—it's about building real connections, growing professionally, and staying ahead in the industry we love. So many top brands literally started on the ground floor, and it's probably the most important show in the industry. #MusicIndustry #MusicianLife #Networking #ProfessionalDevelopment #JoinTheCommunity #MusicAssociations #CareerGrowth #NAMM #MusicEducation #IndustryInsights

K-pop concerts are masterclasses in fan experiences!⚡ This past weekend I saw Twice perform live, which was my first K-pop concert ever. Beyond the electrifying performance, I couldn't help but be impressed by a few memorable aspects of the show. Here are a few takeaways: 💎 1. Cultural Exchange Bridges Connections: Twice demonstrated cultural exchange by incorporating American songs into their performance and embracing the local culture through the Raiders-inspired attire. Even a spicy pole dance moment by Momo. This speaks volumes about the importance of "appreciation over appropriation" in building connections across borders. 💎 2. Always Prioritize Fan Engagement: Twice curated an amazing fan experience, going beyond the musical performance. They directly engaged with fans live, fostering a sense of connection. There were moments when fans showcased their dance skills on the big screen and even influenced the setlist at one point through the power of their cheers and screams. Twice's approach emphasized that beyond the music, it's the emotional resonance and lasting memories that truly endure. 💎 3. Create Environments Everyone Can Enjoy: One of the most striking aspects of the concert was the inclusivity of the audience. People of all ages, backgrounds, and nationalities came together to celebrate their love for Twice. And more importantly, everyone had fun! Creating a welcoming environment where everyone feels accepted and valued will always bring successful results not only in entertainment but in all aspects of life. I mean shoot, I had a lot of fun dancing to their music. And to be honest, I wasn't a Twice fan before but, I'm happy to say I am now. Question: Have any of you gone to a K-pop concert?! #entertainment #marketing #kpop #music #fanengagement #eventmarketing

At which festivals should you avoid selling merch? What kind of T-shirt cut is going to fly off the shelves? We asked Felix Carrasco, VP Merchandise, Head of Pop, Rock and Label Services at Warner Music Experience, to identify five key trends in festival merch for 2024. Read the interview and all will be revealed!

So, I'm not a Phish fan but I married one. For one of his big gifts last year for our 20th wedding anniversary, I surprised my husband with tickets to Sunday's Phish show at the Sphere. In real-time, I got text updates about the show while I was home with the rest of the family, and this morning he said that it might have been one of the best nights ever. Per the article, Phish and U2 are the only two artists to have played at the Sphere so far and yet they took drastically different approaches to engage their audiences and capitalize on the technology they had to transform their concert experiences. Both still utilized what has made them fan favorites with their respective audiences. Digital media at a larger level continues to transform how we engage with our environments, whether at home, in a retail outlet, or at a concert. In the retail media space, I can see elements of digital media innovation transform the way we engage with shopping experiences - both in-store but also at home. There are also lessons to learn in how artists can use digital media in news ways to change the way their fans engage with their music. Innovation in entertainment clearly does build a path to new ways to experience retail. Just a random thought on a Monday! #retailtainment #digitalmedia #digital #immersive #immersiveexperiences #immersivecommerce #retailmedianetworks #thesphere #vivalasvegas #digitalinnovation #futureofexperiences #concerttech #retailtech #transformativeexperiences #phishfanbymarriage #retailofthefuture #phygitalexperiences #MondayMusings Craig Sheehan - You're on kid duty when you get home! 😜❤️🎶

Concerts are our most effective way to invite new people to Drnxmyth. Attending them helps me learn what's working and not working -- and improving our offering from first-hand knowledge. I make sure to talk to all stakeholders from partiers to front-line bartenders and to management. Incredibly thankful for Insomniac and Framework for inviting us to all their shows that range from 2,000-100,000 people, and our continued relationship in 2024. These two production groups are the largest and most prolific electronic music event producers in the U.S. that host events like EDC in Vegas and Coachella. We're a one-of-a-kind solution for these large events by simplifying their beverage operations without sacrificing drink quality, and thereby driving increased profitability. This video is from a show in December outside Expo Park by downtown LA. For us, when concert-goers try and inevitably love our drinks at a show they're now familiarized with the liquid and packaging, which helps velocity at stores and reduced marketing spend elsewhere. At $19-21 at a show, $11.99 at Whole Foods seems like a good deal. Someone asked me a few months ago, why electronic music and not other types of music concerts? I had never thought of it. But I responded that this is the only type of music that's bringing tens of thousands of people to events on a monthly and weekly basis. I can confirm they're a blast. 😂 We'll see you at Skyline at Grand Park in LA next month! #rtd #drnxmyth #cocktail #cocktails

The Business of Lollapalooza: A Symphony of Success Next weekend Chicago is hosting Lollapalooza! Lollapalooza is more than just a music festival—it's a powerhouse of economic and cultural impact. Economic Impact: With over $245 million in annual revenue, Lollapalooza significantly boosts local economies, creating jobs and driving tourism. Brand Partnerships: Strategic collaborations with top brands enhance the festival experience and showcase the power of experiential marketing. Diverse Lineup: Featuring a wide range of artists, Lollapalooza attracts diverse audiences and promotes cultural unity. Innovation and Tech: The festival leverages cutting-edge technology for seamless ticketing and interactive experiences, setting a standard for live events. Community Engagement: Supporting local artists and nonprofits, the festival fosters community connections and goodwill. Lollapalooza exemplifies strategic planning, innovation, and audience engagement, making it a blueprint for successful, impactful events. Oh, and it’s a blast! #Lollapalooza #MusicFestival #BusinessInnovation #EconomicImpact

Any country music fans out there? Or music fans in general? This insightful article draws on the parallels between supply chain logistics and the intricate planning of a Garth Brooks concert. It reveals how both require meticulous coordination, strategic foresight, and teamwork to ensure seamless execution and deliver outstanding results. #SupplyChain #Logistics #OperationalExcellence https://lnkd.in/eqArXJuq

On the music side or the sport and entertainment industry, Green Sports Alliance is so excited to welcome some wonderful folks to our stage. Welcome Michael Ilves, Director of Festivals, Goldenvoice, Towalame Austin, EVP, Global Philanthropy and Social Impact, Sony Music Entertainment, Jaime Nack, President, Three Squares Inc., and Meghan Tierney, Senior Manager, Live Events, Sustainability, AEG. This group delineates how they use environmental strategies at music events.  - Implementing trial and error, and the importance of not giving up. - How they scale products and designs all the way up from their smaller events to Coachella, Stagecoach, etc.  - Listening to the increasing demands for sustainability from audiences and artists who curate the venues in which they operate. - We all share the same struggles and barriers to entry for sustainability, so let's collaborate on solutions. #FasterFurther #24GSASummit

Facing a last-minute crunch to line up the music for your event? In the world of events, the unexpected is the only guarantee – so when time is of the essence, but quality cannot be compromised, that’s where Scratch’s service shines brightest. Clients like Neiman Marcus Group, Bloomingdale's, and H&M know our team not only for its overall quality and intuition, but for its unparalleled flexibility and ease in accommodating last-minute requests. For Scratch (Event DJs | DJ Academy), it’s not about just filling a spot and getting it done, it’s about curating the *perfect* pro DJ who aligns with your event’s vibe, theme, and audience. That is exactly what we’ve been doing for 20 years, backed by a vetted talent network of over 7,500 DJs, spread across all major and mid markets in North America. If you’re feeling overwhelmed by last-minute planning, take a deep breath. We’ve got your back. Follow us for more insights on energizing your events! #experientialmarketing #events #instoremarketing

As festival season approaches, it is time to take note of the emerging brands and trends coming out of these dynamic events like Coachella and Stagecoach. Modern Retail shined the light on how brands are capitalizing on the vibrant atmosphere of music festivals to connect with attendees and boost their visibility. From fashion collections to exclusive experiences, brands are making waves with innovative activations and sponsorships. With a focus on personalization and driving retail distribution, these brands are aiming to stand out in a crowded festival landscape. Brands are offering unique services like on-demand food, bev and wellness-focused experiences to enhance the festival-goer's journey. It's important for us as PR and marketing strategists to recognize and engage with these festivals, which are increasingly becoming hubs for brand engagement, creativity and differentiation. Essentially, a key market making an impact. Words by Gabriela Barkho https://lnkd.in/e2dsswYt #marketing #publicrelations #communications #marketingstrategy #foodandbeverage #hospitality #festivalseason