Academy Agency’s Post

Name: Academy Agency on LinkedIn: #digitalmarketing #website #metaads #tiktokads
Uploaded: 2024-04-29T02:15:51.812Z
Channel: Academy Agency
Description: B2B Landing Page, a quick tutorial. Websites are like a sales conversation, but you’re not there. Too much info, you’re blabbering. Too little, you miss the key points. Talking about things that matter to your team and not the customers, your lead will exit. #digitalmarketing #website #metaads #tiktokads

Academy Agency

348 followers

6mo

B2B Landing Page, a quick tutorial. Websites are like a sales conversation, but you’re not there. Too much info, you’re blabbering. Too little, you miss the key points. Talking about things that matter to your team and not the customers, your lead will exit. #digitalmarketing #website #metaads #tiktokads

Transcript

This is how you build a landing page for A B to B business. As we go down, all you're doing is qualifying that person into becoming a lead as you would in a normal sales conversation. We're doing this for our client, A Glow who Our software as a service SaaS. First things first. They land on your website. What do they see first? We want to tell them what it is. You don't want to be too vague because that's when people exit. What a Glow is, is it's a beauty membership software. Either that person's in the right place or the wrong place. If they're in the wrong place, that's fine. In the right place. Cool. Another thing here is they need to see what it looks like. Straight away you're selling a food subscription box. They need to see the box. If we're selling software, they need to see the software. They can section as proof and validation. They want people to know that you're the real deal. I mean one for that is people often say as seen in X media, the next stage is you wanna talk to the benefits that your product gives to the customers business always be listening so you can adapt and then better market your product. Talk to the sales team because they're having conversations all the time with real life business owners. So I wanna ask the sales team, hey what do you say in the demo? That really backs and interest on you're talking to these customers. Remember that a web page here is just designed to give them enough information to sign up to learn more benefits for a glow. It was one benefit that we actually weren't using prepaid bookings. Ohh, we're actually putting that to the front bit of cash flow, cash revenue. These are the benefits for the business owner. Lastly, like any good argument you wanna finish with an example or case study Sally, the 100K membership sales, what that says is it increases your sales without having to say and also it's a real life. Situation where someone can relate to it and go wow, OK that's a real thing. Now last thing you wanna have a sticky button that says sign up that comes down. What goes into your lead generation process? So peace out.

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Academy Agency’s Post

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